• Created new curricula for visual design courses - Digital Media Design and Motion Graphics - that enabled students to enhance Design Thinking and UX Research skills, while improving technological proficiency.

• Spearheaded multiple design workshops for students. The topics included Freelancing in Design, The Power of Typography and Principles of Visual Design.

• Interaction Design Course: Created an environment of productivity and personal accountability that was instrumental in students’ growth as a UX Researcher.

• Fundamentals of Visual Communication Design Course: Encouraged students to generate creative ideas and guided them in using Adobe Softwares to support their design research.

• Successfully influenced the Design Lead to allocate company’s limited budget for UX Research. The newly allocated budget enabled the design team to conduct interviews with 20 participants.

• Directed the UX research to develop four different personas, empathy maps and consumer journeys which revealed website's user pain points, for example time spent on navigation and issues with content accessibility.

• Developed low-fi wireframes that reduced the content by 40-60 percent on average, enabling optimized user navigation and smoother user flow.

• Created Coca-Cola Company’s culturally relevant direct response marketing and brand marketing campaigns that increased the total customer base by 20%.

• Used market research and design thinking approach to generate creative solutions for client’s creative briefs which led to a 4% increase in market share.

• Collaborated with a team of copywriters, designers, and vendor partners to create multiple cohesive brand campaigns that increased the brand love by 15%.