• Creating user-centered solutions to UX problems through journey maps and information architectures for key features and developing end to end wireframes, prototypes, and high-fidelity designs using design tools such as Figma and Protopie.

• Collaborating with a team of Product Manager, developers, researchers and stakeholders to design and implement features for the company's new app.

• Working with the DesignOps team to help build a robust Design System components and strong foundations.

• Rethinking and improving the online shopping experience for delivery and pickup orders.

Improved the Store Locator feature by redesigning it to help users easily filter and find stores around them. Worked with the team to conduct user research and moderate usability testing to make informed design decisions.

• Redesigned the architecture and experience of the help center. Worked closely with the customer support team to understand the key pain points of users and optimize UX efficiently.

• Crafted out end to end experiences for apps and websites for multiple international startups, such as an Online Digital Locker System for Enfold Inc., which allowed the users to safely store, organize and reach their important files with ease.

• Communicated directly with the clients to understand their requirements and advised them on the best approach towards converting their ideas into Minimum Viable Products, within the time and budget scope.

• Worked closely with the founder and the developers in brainstorming sessions regarding the designs currently being worked on, which allowed the team to make decisions with each departments concerns and ideas addressed while keeping the future expansion of the product in mind.

• Conducted user research and created sitemaps and wireframes to communicate the design ideas before converting them into final visual designs and interactive prototypes using softwares like Sketch, Invision, Flinto etc. and presenting them to the team and the clients.

Hipship is a Logistics Company based in Bangalore. I worked with them for a project of designing their new official online platform.

• Worked closely with the owner of the company to redesign the online portal for national logistics, using a modern UI along with illustrations to help guide the users through the process and simplify the original site.

• Created the visual designs of the portal website, using Photoshop with multiple iterations based on discussions and feedback.

• Generated icons to be handed off to the developer and collaborated with him to stay up to date with the progress.

• The 10 page, newly designed website, was launched in 2015 which helped increase the sales of the company.