Lead end-to-end UX/UI design for Vyrill’s AI-powered video commerce platform, transforming customer-created videos into measurable engagement and revenue.

Spearheaded Vyrill’s product-market fit through deep user research, design thinking, strategic iteration, and UX leadership—driving traction among major CPG brands and shaping the company’s design and product direction.

Conceived and designed Ask Vyrill, an AI-driven search and insights feature that allows users to ask questions or prompt the system to retrieve instant answers and analytics about videos in the dashboard—making video intelligence accessible and actionable.

Designed the AI-driven Smart Video Carousel with auto-generated highlights, summaries, and shoppable CTAs to increase engagement and conversions.

Built the Widget Management Platform, empowering brands to deploy, customize, and manage interactive video components across e-commerce sites.

Developed the Metrics Dashboard, visualizing engagement, conversion, and revenue KPIs to demonstrate ROI and guide marketing decisions.

Played a key role in the TikTok Shop App Store integration, making Vyrill’s Video Reviews App live with exclusive rights to host authentic video reviews on the TikTok platform—a major milestone for the company.

Collaborate cross-functionally with product, AI, and engineering teams to define design strategy, establish scalable systems, and drive the vision for Vyrill’s video commerce ecosystem.

I am a Teaching Assistant for Visual Design Principles at UC Berkeley Extension. As a part of my job I do class demos, make informative handouts for students and also critique work. I do one on one sessions with students to guide them through design problems. I help students understand softwares like Illustrator, Indesign, Photoshop. I guide them on Typography, Logo Design, Poster Making, web Page Design, building a brand of a business.

Skinspect:

Collaborated with 3 UX/UI Designer to create a skin solution app that uses AI & telehealth.

Participated in User Research, User Interviews & User Testing

Did Journey Map, wireframes, low to high fidelity prototypes

PremierNow:

Used various research methods like Online Survey, SWOT Analysis, Interviews, Affinity Mapping to build a movie app

I worked on wireframes, low, mid & high fidelity mockups based on iterative design process.

Conducted user testing throughout the design process

RVIE:

Did research using methods like online survey, in-person interviews, competitive analysis, heuristic evaluation

Created context scenarios, personas, sitemap, user flows, wireframes, low, mid & high fidelity prototypes

Conducted user testing from early stage of conception

My First Home:

Conducted design thinking using methods like Mapping

the Workflow, Competitive Analysis, Interviews, Gap Analysis

Created User Persona, Emapathy Map, brainstormed Key

Experiences, How Might We exercise, Features of the MVP

Produced low to high-fidelity mockups based on iterative

UX process.

Marketing Collaterals & Event Branding:

Designed cohesive marketing materials, including videos, logos, presentations, flyers, newsletters, posters, social media ads, and posts for WomenNow's flagship events such as Spring India Day and the Dilli Haat Food Festival.

End-to-end branding for Concepts Event Management, including logo design, seasonal campaign graphics, signage, marketing communications, and social media assets.

Graphic Design & Identity Creation:

Conceived and designed logos, business cards, and banners for Kosta Curries and She Dreams.

Developed a banner design for the San Francisco Institute of Aesthetic & Regenerative Medicine.

Media Production & TV Features:

Produced trendsetting South Asian TV feature shows for WomenNow TV on KTSF-26 and Zee TV’s startup series Tomorrow’s World.

Managed end-to-end production, including ideation, research, budgeting, scheduling, scripting, directing, and post-production supervision.

Client & Stakeholder Management:

Negotiated and maintained relationships with third parties such as technicians and talent agencies.

Coordinated with marketing teams to track and report project progress, align expectations, and negotiate costs and timelines.

Event & Live Production:

Provided live broadcast consultation and audio-visual support for high-profile events, including PM Narendra Modi’s Bay Area visit.

Strategic Planning & Problem-Solving:

Created project budgets, prepared bid letters, and identified critical path issues to deliver innovative solutions while ensuring on-time, high-quality delivery.

This format highlights your key contributions and transferable skills, demonstrating both technical expertise and leadership capabilities.

Ideated, scripted and co-directed DCPL's Corporate Video

• Developed marketing and publicity tools like Corporate Films, Brochures, ATL and BTL Advertisements for DCPL, Sienna and Bengal DCL.

• Established an effective overall Corporate Communication Plan for Development Consultant (DC) Group.

Created and maintained media relationship framework, client relationship management and intra- enterprise communications.

• Enhanced a web based internal communication platform in order to increase employee interaction.

• Planned, executed and budgeted Data Core's participation in 24th Industrial India Trade Fair organized by

Bengal Chamber of Commerce and Govt. of West Bengal.

• Co-ordinated conference setup and guest reception for DataCore Pvt. Ltd. whose Chief Guest was the US Consul General Dean R. Thompson along with other dignitaries from Kolkata, India.

• Co-ordinated a lecture event by internationally renowned physicist and author Dr. Mani Lal Bhaumik in the office of Development Consultant Pvt. Ltd. The event had other dignitaries from Kolkata.

• Drafted a proposal to Sriniketan Santiniketan Development Authority (SSDA) for the extension of an existing 1500 sq. ft. Handicraft Museum to a 15000 sq. ft. building in Bolpur, India, for the promotion of Arts and Crafts by rural artisans. This is a project of the Suresh Amiya Memorial Trust (SAMT), a CSR initiative of the DC Group of Industries.

• Planned the promotional strategy for a proposed nationwide fair on rural artisans and their handicrafts,

organized by SAMT (A CSR initiative by DC Group).

• Formulated and executed web based publicity programs for Bengal DCL via social networking platforms like Facebook, Twitter and Google+. Bengal DCL Housing Development Company is the real estate enterprise of DC Group.

Set up media division from scratch, lead team of 12 to foray into digital media/mobile tv

Planned, designed, budgeted & Implemented a studio for live 3G mobile TV demos.

Develop business partnerships with Telecom giants like Vodafone, Airtel, Aircel, BSNL & GEC Channels.

Made presentations on show requirements, platform dependencies and 3G target audiences.

Extensively researched, ideated, budgeted, scripted, directed show demos for digital 3G Mobile TV platform.

Provided creative consultation in order to facilitate the technical team to upgrade/develop digital media (Mobile TV) platform.

Provided creative consultation to top notch Indian regional channels like ETV and Star Jalsa in order to make a foray into the 3G platform.

Managed and built external relationship with vendors & clients.

Assisted Creative Director Rajarshhi N Roy in the screenplay for South Indian TV soap Pondatti Thevai.

Handled end to end media relations with NexGen Communications on various projects like the Kolkata chapter of the Common Wealth Games Express tour in India for an exhibition on C'wealth Games and the launch of famous Indian coffee chain Cafe Mocha in Kolkata.

Worked with Operation Smile India for their free cleft lift and pallette surgery mission in Barasat, Kolkata. I was handling the media relations for the event as well as the logistics at the pediatric ward.

Reported on Bollywood/Hollywood entertainment stories for daily bulletins.

End to end production of half an hour & 1 hour weekend feature shows

Co-ordinated pre-production (getting Bollywood stars) for special programming with film and television production companies and managed audience shows.

Performed reporting, editorials and production activities on the daily Entertainment Bulletin at 10.30 pm. Also assisted on the daily 8.30 pm specials on City News.

Reported live on 26/11 terror attack, Assembly elections and other city stories.

I did my internship with the leading English newspaper in India, The Times of India, for 3 months. In these three months I covered the Business News from Eastern India including FMCG, Banking, IT, Real Estate and Retail.