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Working as a Product Manager at a unicorn startup.

Primary Responsibilities: Search, Recommendations, Product Ranking, Experimentation Reporting

Worked as a Product Manager for a unicorn startup funded by the Vision Fund.

Digital Innovation: Improved experiment creation process through user-centered design research; Automated bottlenecks; Led to 97% reduction in time taken to create experiments, 30% reduction in errors.

Data Driven Product Management: Designed 20 features for A/B, Multivariate testing; Grew conversion by 8%.

Change Management: Streamlined key processes in experimentation platform to enable 50% faster execution; Brought stakeholders together to build 2-year product roadmap.

Product Marketing: Designed unique SaaS self-service portal, easing c-suite decision making from banking and insurance clients, increasing conversion rate by 45% as measured by number of signups; modified design to enhance first-time user experience, resulting in 60% reduction in drop-offs.

Agile Product Management: Spearheaded major UX redesign of SaaS platform; built personas; analyzed competitors and built positioning; identified pain points to better understand customer experience; ran A/B tests; led team of 10; increased average primary task completion rates by 40%.

Cross-functional leadership: Led a 20-member cross-functional team for a leading Middle Eastern travel portal; built project roadmap, technology stack, user segmentation and personas, juggled multiple projects and roles, and coordinated with teams in 3 countries to ensure delivery in 4 months;

Process Improvement: Analyzed opportunities for enhancing collaboration within the organization; utilized low-cost guerilla research methods to conceptualize and get rapid feedback; built IoT smart chair & several installations