# Sandra Li-Rosi

> Principal Product Designer @Intuit | Ex-Meta, Ex-Instagram, Super IC

Location: Los Gatos, California, United States
Profile: https://flows.cv/sandralirosi

Strategic and empathetic product designer with 15+ years of experience delivering end-to-end design solutions across leading tech companies and agencies. Proven expertise in 0-1 product development, design systems, and creative leadership. Adept at driving innovation, aligning user needs with business goals, and leading multi-disciplinary teams across hardware, software, and services. Passionate about mentoring, design craft, and shaping thoughtful digital experiences at scale.

## Work Experience
### Principal Product Designer @ Intuit
Jan 2025 – Present

### Principal Product Designer @ Instagram
Jan 2022 – Jan 2025 | San Francisco Bay Area

### Principal Product Designer At Portal @ Meta
Jan 2020 – Jan 2022 | San Francisco Bay Area

### Senior Product Designer At Facebook @ Meta
Jan 2017 – Jan 2020 | San Francisco Bay Area

### UI/UX Senior Experience Designer and Innovation Catalyst @ Intuit
Jan 2013 – Jan 2016 | Mountain View, California
As a UX design lead for QuickBooks Full Service Payroll, I work closely with a cross-functional team of engineers, product managers and designers to develop the design principles, framework, and vision for our product. I own the user experience from sketching to prototyping, user research and visual execution.

### User Experience Designer @ eBay/Silverlign
Jan 2012 – Jan 2013 | Campbell, California
UX lead for multiple projects across different clients such as: Bell Helmets, Cisco, eBay, etc. I owned the user experience from concept to execution of high fidelity wireframes and prototypes.

### Sr. Art Director | UI (Freelance) @ Level Studios
Jan 2012 – Jan 2012 | San Jose, California
Clients: Chase, eBay, and Zynga.

### Sr. Art Director - UI/UX @ Zubi Advertising Services
Jan 2011 – Jan 2012 | Coral Gables, Florida
As head of the digital department at Zubi Advertising, I was tasked with building the digital team from the ground up. I was in charge of overseeing copywriters and designers as well as implementing processes. Responsible for the strategy and concept of digital and social media campaigns for web, mobile, OOH and many other digital and social extensions. Worked on the art direction, wireframes, user experience and design execution of such campaigns. 

Clients include: Ford, American Airlines, SC Johnson, Glade, Right@Home and many more.

### Sr. Art Director @ SapientNitro
Jan 2006 – Jan 2011 | Miami, FL
Responsible for crafting 360° campaigns for pitches and clients from beginning to end. Involved in the strategy, concept, user experience, wireframes, as well as the art direction and design execution. 

Clients include: Citibank, Citi Cards, Com Hem, Johnson and Johnson, Listerine, Reach, Splenda, Children's Tylenol, Pond's, Key Bank, and Travelers, Celebrity Cruise Line to name a few.

### Graphic Designer @ 2006 Planning Group International
Jan 2005 – Jan 2006
• Responsible for design concept and creation of different graphic design elements
• Image searching for different advertising promotions and concepts 
• Creation of animations using Flash and other multimedia programs
• Editing of graphic design and multimedia files

### Intro to Photography Teacher @ MDCC - Kids and Teens Summer Program
Jan 2005 – Jan 2005
• Taught technical concepts of camera usage 
• Photographic language pertaining to lighting, picture planes, depth of field and others
• Composition and color elements

### Graphic Design Intern @ Altius Group
Jan 2005 – Jan 2005
• Responsible for design concept and creation of different brand ID elements for different clients
• Occasional photo shootings 
• Organized structure of the Production Department


## Education
### BFA in Photography and Digital Imaging
University of Miami

### Associate of Arts in Graphic Design and Architecture
Miami Dade College


## Contact & Social
- LinkedIn: https://linkedin.com/in/sandra-li-rosi081731

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Source: https://flows.cv/sandralirosi
JSON Resume: https://flows.cv/sandralirosi/resume.json
Last updated: 2026-04-13