NGO, IT, Fashion, EdTech

▪️ Led end-to-end design for client-facing websites, including UX research, visual design, and launch — improving visibility and audience engagement.

▪️ Defined product strategy and business goals through competitive analysis and roadmap planning for a fashion brand transitioning to a made-to-order business model.

▪️ Designed and shipped a conversion-optimized landing page in Webflow for an education service, focused on lead generation and user insights.

▪️ Collaborated directly with clients, balancing brand needs, user experience, and technical feasibility to deliver scalable MVP solutions.

▪️ Built the initial design system infrastructure for SF AI startup, establishing a foundation for scalable and cohesive product design.

▪️ Developed a structure for TechFleet Airtable CRM dashboard to manage 20 community projects, optimizing workflows for a diverse audience of 11K+ members.

▪️ Redesigned the Tech Fleet website sitemap, driving engagement and growth by attracting new members, clients, and partners.

ClimateTech NGO

▪️ Boosted website success metrics, improving Trust & Credibility (+48%), Clarity & Understanding (+53%), and Usability (+61%) through data-driven design.

▪️ Led 5 usability studies on high-fidelity prototypes and conducted card sorting to refine information architecture.

▪️ Designed a 25-page interactive hi-fi prototype, leveraging a custom UI kit and detailed design specifications for seamless development handoff.

▪️ Identified post-iteration issues, ideated 30+ solutions, and enhanced prototypes by integrating research-driven IA updates.

▪️ Managed operational workflows for a 5-member design team, collaborated with 3 clients and 4 cross-functional teams, and facilitated key stakeholder meetings to align business and user goals.

▪️ Played a key role in redesigning a non-profit environmental website for the Global Justice Ecology Project (GJEP), collaborating with a 20+ member Agile team to drive meaningful impact.

▪️ Shaped the product vision, ensuring alignment with business goals and user needs. By conducting comprehensive market research and user studies, I uncovered insights that informed design decisions.

▪️ Applied heuristic evaluations to optimize the website and leveraged data analytics to track KPIs, ensuring continuous improvement. Through SMART goals and OKRs, I validated the project's strategic alignment

▪️ Crafted detailed user stories and defined acceptance criteria to refine the product backlog. My work streamlined workflows and improved usability.

E-commerce, Fashion, Climate & HealthTech

▪️ Developed core features to measure emissions, provide personalized insights, and recommend actionable solutions — empowering users to make sustainable choices.

▪️ Uncovered key insights through in-person interviews, usability studies, and competitive analysis, shaping our approach.

▪️ Improved usability by refining user flows, information architecture, and project structure.

▪️ Designed and implemented effective layout variations, setting the project’s direction and enhancing team collaboration.

▪️ Collaborated closely with stakeholders and developers to bridge business needs with technical execution, creating a seamless user experience.

▪️ Fostered team progress by encouraging collaboration and supporting the team to drive the project forward.

▪️ Designed and prototyped a web app that reduces patient wait times, logs symptoms, and supports multi‑doctor appointments.

▪️ Designed mobile app enabling fashion retail with custom tailoring features.

Hospitality

▪️ Elevated brand awareness for a food industry company by creating animated promo videos, branding assets, editorial, packaging design, and 2D, 3D illustrations, resulting in a 25% increase in conversion rates over 6m.

Legal Services

▪️ Redesigned a cloud-based web platform for a Legal Decoder law firm’s legal spend analysis service, improving visual design and usability.

▪️ Led the UX/UI design and branding for a legal spend analyzer, delivering a cohesive website and logo design.

▪️ Created various illustrations for the website and brand identity designs.