Manage website, setting stage for effective online presence and fundraising efforts. Create innovative fundraising campaigns, spanning from persuasive landing pages to captivating print appeals. Mastermind designs and execution of fundraising event websites and collateral, amplifying engagement and donations. Lead a talented in-house creative and production, harnessing their skills to deliver top-tier results. Cultivate an external network of contract designers, printers, and videographers, along with shipping and fulfillment companies, expanding capabilities and resources. Guarantee project success through efficient management and coordination of all resources, internal and external.

• Manage Canine Companions’ websites, implement fundraising campaigns from landing pages to print appeals, as well as fundraising events websites and collateral

• Help the transition to new softwares and manage the implementation of Canine Companions’ new branding from dogs‘ vests, websites to signature events: DogFest and Sit Stay Sparkles

• Manage a creative and production team of 2 in house employees as well as a network of contract designers, printers, shipping and fulfillment companies, and videographers

If you are ready to take your life goals to the next level, then you are ready for a meaningful partnership that will empower, shift, and change your life. Contact me!

Oversaw multifaceted branding initiatives for VIP Petcare and PetVet, encapsulating design, website creation and development, email campaigns, collateral creation, POS, SEM advertisements, SEO, and clinic design. Steered a dynamic team of four with diverse roles, fostering their talents in areas spanning from social media and event coordination to shipping management and innovative design, enhancing overall productivity and creativity. Coordinated an extensive network of contract designers, printers, production vendors, and videographers, alongside shipping and fulfillment companies. Administered the logistics and distribution of point of sale (POS) inventory, liaising effectively with field operations across the nation.

• Pioneered transformation of company websites, involving all aspects from site development, wireframing, and site mapping, to storyboarding, design, ADA compliance, SEO, and campaign landing pages.

• Instituted efficient production processes, leading to substantial cost savings in the tens of thousands for the company.

• Optimized site’s SEO and partnered with a creative agency to launch SEM campaigns, a first for the company, bolstering online visibility.

• Elevated brand from a local to a national level, contributing significantly to the company's acquisition by VIP Petcare after a tenure of three years.

• Steered an annual budget of $700,000, ensuring fiscal responsibility and strategic allocation of resources.

Facilitated complete revamp of MarketLive's corporate website, incorporating elements of development, site mapping, storyboarding, design, SEO, and production. Executed a cohesive company branding strategy across multiple channels, including design, website, email, and print collateral. Crafted visually engaging trade show booths (POS), well-targeted marketing campaigns, and effective emails. Supervised third-party collaborations to ensure alignment with the brand's vision and standards. Led comprehensive planning, design, and on-site management for the Customer Summit events, guaranteeing seamless execution and optimal brand portrayal.

• Spearheaded complete creation of a new site, from UI/UX design to production, enhancing accessibility of marketing information, client portfolios, and testimonials.

• Redesigned company's aesthetic appeal across both print and digital platforms through a comprehensive redesign.

• Generated significant savings in the hundreds of thousands of dollars through efficient takeover and management of the annual summit event organization and design.

• Collaborated closely with the product team to design mobile POS software.

Leveraged an understanding of user behavior to create a seamless bridge between the homepage and members' portal, increasing overall site usability and customer satisfaction. Fostered a strong alliance with the marketing department, infusing artistic flair into the design of persuasive, customer-facing advertisements that elevated brand recognition and engagement.

• Revolutionized FixYa's digital landscape, implementing creative and intuitive user interface designs across various website sections, driving enhanced user interactions and experiences.