# Sandy Dai > Software Engineer at Northwestern Mutual Location: New York, New York, United States Profile: https://flows.cv/sandydai Introduced to HTML in an online game I played as a kid, I immediately became fascinated by coding. Although I had the chance to major in computer science in high school, I felt discouraged by how male dominated it was. Fast forward to the pandemic as a new grad, I ultimately decided to let go of my fears and pursue my hidden passion as a career. Now as a software engineer, I aim to leverage my background in content marketing and media production to build appealing full stack applications that make an impact on people's lives. ◦ Technologies: JavaScript, React, Redux, Node.js, Express, Sequelize, PostgreSQL, Git, Github, Socket.io ## Work Experience ### Software Engineer II @ Northwestern Mutual Jan 2023 – Present ### Associate Software Engineer @ Northwestern Mutual Jan 2021 – Jan 2023 ### Full Stack Developer @ The Collab Lab Jan 2021 – Jan 2021 ### Software Engineering Student @ The Grace Hopper Program at Fullstack Academy Jan 2020 – Jan 2021 A 17-week immersive software engineering program based in New York City, centered on full-stack JavaScript development, including Node.js, Express, Sequelize ORM for PostgreSQL databases, React and Redux, along with HTML & CSS, and CS fundamentals. ### Chair of Marketing @ Undergraduate Student Government - Baruch College Jan 2019 – Jan 2020 ◦ Spearheaded 10+ marketing campaigns on campus including “Welcome Week” which served 2.2K+ incoming freshmen, resulting to a 24% growth on Instagram page and 100+ likes on Facebook page within one month ◦ Managed a committee of 20+ students to advertise 50+ events via social media and experiential marketing ◦ Captured and produced campus videos, which resulted in 30% user engagement on Instagram and Facebook ◦ Designed and delivered weekly newsletters via Mailchimp for 2K+ subscribers ◦ Conceptualized financial proposals from 130+ campus organizations for large scale events and cosponsorships ### Community Engagement Intern @ Travelzoo Jan 2020 – Jan 2020 ◦ Established daily processes in monitoring social media activity through Facebook, Twitter, Instagram audit ◦ Provided 10+ Facebook content captions daily that each receive 100K+ reach and 2K+ engagement ◦ Liaised with Conversational AI team team to develop and train a Facebook Messenger bot to engage with our 3.5M followers ### Marketing and Activations Intern @ Industry City Jan 2019 – Jan 2020 ◦ Collaborated with the Events team and 20+ vendors via field marketing strategies to initiate 40+ monthly IC events, partnerships, and initiatives for 600+ tenants and 10K+ weekly visitors ◦ Streamlined communication processes between Digital Marketing, Community, and Accounting teams via Airtable to maintain consistency in IC’s social media pages, website, and mobile app ◦ Conceptualized and executed innovative events by researching and partnering with 10+ businesses & talents across NYC ### Digital Marketing Intern @ Boxie24 Storage Jan 2019 – Jan 2019 ◦ Optimized website by implementing SEO tools to diagnose 30+ backlinks and generate 20+ keywords to offer suggestions for improved SERP rankings ◦ Curated email marketing campaigns using Mailshake to direct to 9 diverse industry verticals ◦ Strategized and designed print content (flyers, pamphlets) to increase customer engagement and online presence ### Video Production Intern @ Baruch College Jan 2019 – Jan 2019 » Department: Starr Career Development Center ◦ Produced animated explainer videos showcasing career tips and promos highlighting annual professional career fairs, attended by over 900+ students and 70+ employers ◦ Coordinated, executed, and filmed interview content with 10+ undergraduates and career counselors related to career successes and various programs & services ◦ Mapped and generated social media campaigns to increase overall engagement on Facebook, Instagram, and YouTube ### Vice President of Media Production @ United Chinese Language Association (Baruch College) Jan 2018 – Jan 2019 ◦ Directed, edited, and produced Warner Brothers’ “Crazy Rich Asians” movie parody trailer that received highest audience of 18.4K+ views and user-engagement of 300+ reactions on Baruch UCLA's Facebook page ◦ Increased subscriber quantity on Baruch UCLA's YouTube channel by 10% with original content development, event footages, and holiday themed content to push for Asian-American representation on social media ◦ Managed film production schedule of event photo shoots, story leads, segment editing between committee leaders and members to ensure quality rich media output on Facebook, Instagram, and YouTube ### Vice President of Marketing @ United Chinese Language Association (Baruch College) Jan 2017 – Jan 2018 ◦ Spearheaded creative direction and marketing of event advertisements on social media & maintained a progressive digital subscription base of 1,700+ Facebook page likes and 700+ Instagram followers ◦ Partnered with 16 local vendor sponsorships to promote two large scale events, resulting in 300+ attendance per event ◦ Produced Facebook event cover videos, Instagram stories, and other related content that align to the organization’s brand image and strengthen cultural connection with new & current members ### Marketing Analyst Intern @ CyberCentric Jan 2017 – Jan 2017 ◦ Edited a 30-page presentation deck communicating product design and artificial intelligence algorithm to prospective clients ◦ Designed cybersecurity infographics conveying necessary business data regulations ◦ Researched and drafted blog posts curated to relevant keywords to optimize content for SEO ### Social Media Intern @ New York City Department of Records - Municipal Archives Jan 2016 – Jan 2016 ## Education ### Computer Software Engineering Fullstack Academy Jan 2020 – Jan 2021 ### Bachelor of Business Administration - BBA in Digital Marketing Baruch College Jan 2016 – Jan 2020 ### Media Communications Brooklyn Technical High School Jan 2012 – Jan 2016 ## Contact & Social - LinkedIn: https://linkedin.com/in/sandydaii --- Source: https://flows.cv/sandydai JSON Resume: https://flows.cv/sandydai/resume.json Last updated: 2026-03-23