# Sanel Selimovic

> Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/sanel

I am a full stack product designer with experience developing UX and UI across consumer and enterprise applications both for web and mobile platforms (iOS/Android). 

I enjoy building products which contribute meaningful improvements to people's lives, rather than abusing technology and psychology to dole out dopamine hits to vulnerable people. 

I am also passionate for cooking and obsessed with Mexican cuisine. You can learn more at Mexican Cooking Academy on YouTube. 

Portfolio of my work is at www.sanel.us.

## Work Experience
### Product Designer @ Upwork
Jan 2019 – Present | San Francisco Bay Area
Product design working with a broad range of clients and projects, specialized in mobile design for iOS and Android and responsive web design.

### Design Advisor - Head of Design @ swaymetrics
Jan 2020 – Jan 2020 | San Francisco Bay Area
Startup advisor for Swaymetrics and Dolo. Established branding and design principles for early product launch.

### Product Designer @ Funding Circle US
Jan 2018 – Jan 2020 | San Francisco, CA, United States
Mobile product designer leading the Android app launch and iOS app refresh. 

Responsible for creating a Sketch component library, and establishing a design system of our native mobile offerings.

Working on a range of projects including building product on boarding, account dashboards, understanding the UK financial regulations with respect to design, and user testing to validate our thinking.

### Product Design Consultant @ Motif Investing
Jan 2018 – Jan 2018 | San Francisco Bay Area
As a consultant I designed a new crypto experience for the iOS app, and restructured the trading flow into a cohesive user experience. 

Collaborated with the CEO and senior leadership (product and marketing) to conduct qualitative research using interactive prototypes. Delivered user flows via Zeplin and InVision to engineering and product.

### Mobile UX Designer @ SoFi
Jan 2016 – Jan 2018 | San Francisco Bay Area
As a mobile lead I collaborated with product, engineering, and executive leadership to design the company’s first iOS app for member social networking. 

I had an opportunity to lead the design for SoFi’s wealth management platform. By working with SVP of Product the team streamlined the SoFi Wealth on-boarding for web and iOS, resulting in 97% bump in conversion rates.

### UX Design Consultant @ Unknown
Jan 2015 – Jan 2016 | San Francisco Bay Area
Developed interaction prototypes with Axure for a remote client in Boston as part of their usability testing effort.

Contributed UX work on a team of 12 designers for the client’s encrypted messaging platform. Created wireframes for the iPad application in collaboration with design leadership.

### UX Designer @ SAP
Jan 2014 – Jan 2015 | San Francisco Bay Area
Contributed to the design of dashboard components and data visualizations for the SAP Cloud for Customer CRM SAAS product. Our work was later adopted by SAP’s global design team as part of the design system. 

We relied on the Adobe Creative Suite (Illustrator and Photoshop), to develop various UI components and worked with engineering and product partners to create interactive prototypes.

### Senior UX Designer @ SeaChange International
Jan 2013 – Jan 2014 | Greater Boston Area
Conceptualized new product ideas, such as the ad dashboards, and delivered detailed user flows, wireframes, and visual design work. Oversaw the implementation by engineering to ensure adherence to the design work. Pioneered the use of Bootstrap at the engineering and design levels.

### UX Designer @ RSA The Security Division of EMC
Jan 2010 – Jan 2013 | Greater Boston Area
Designed and prototyped a keynote demo of an adapted version of the RSA Authentication Manager for iPad. Received recognition from product and design leadership for the prototype. Authored usability testing scripts for user research studies, created interactive prototypes and conducted usability testing as a facilitator and an observer. Assisted in statistical analysis, data interpretation for leadership recommendations.


## Education
### Master of Science in Industrial Engineering, Human Factors Engineering
Northeastern University
Jan 2008 – Jan 2011

### Bachelor of Arts in Psychology / Communications
University of Nebraska at Omaha
Jan 2003 – Jan 2007


## Contact & Social
- LinkedIn: https://linkedin.com/in/sanelselimovic
- Portfolio: http://www.sanel.design
- Portfolio: https://www.mexicancookingacademy.com

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Source: https://flows.cv/sanel
JSON Resume: https://flows.cv/sanel/resume.json
Last updated: 2026-03-25