# Sangeetha G.

> Product Designer & UX Lead | Healthcare · Fintech · eCommerce | Design Systems · Research · Strategy | Ex-BD · Intuit · FTD | B2C and B2B SaaS & Enterprise

Location: San Diego, California, United States
Profile: https://flows.cv/sangeethag

I turn complex problems into clear, human-centered products across healthcare, fintech, and ecommerce. With 15+ years spanning Product Design, UX Research, and Front-End Engineering, I close the gap between user insight and shipped experience.


At BD (Becton, Dickinson), I owned end-to-end UX for medication management and clinical support platforms, driving adoption from 6% to 54%, cutting call volume by 25%, and maintaining 100% FDA/CAPA compliance. I've led design system adoption across 4+ business units, reduced design-to-dev handoff time by 30%, and partnered directly with Product, Engineering, Marketing and Legal/Regulatory to move from ambiguous discovery to launched features.


At Intuit, I engineered and influenced fintech campaign experiences at scale. At FTD, I led mobile and responsive commerce for six e-commerce brands. My front-end fluency (React, HTML/CSS, Salesforce) means I design with feasibility, not around it.


I hold a Product Management certification from Kellogg and a Design Thinking certification from MIT. I think in systems, advocate for users, and lead with data.

## Work Experience
### User Experience and Digital Product Designer @ Fiyerworks Design
Jan 2017 – Present | San Diego County, CA
Digital product design including mobile and desktop application design, UX research, website creation and management, comprehensive corporate collateral, event posters, and branding development.

### Design Technology Manager (Product Design + UI/UX) @ BD
Jan 2017 – Jan 2025
Strategic Leadership: Led end-to-end product design initiatives and research for digital platforms across 4+ diverse business organizations, directly informing the 2-year digital product roadmap.
Customer Experience (CX) Transformation: Championed a CX initiative that applied Design Thinking, increasing service adoption from 6% to 54% within 24 months.
Product Impact: Drove the UX roadmap for the Infusion Repair Portal, resulting in a 15% increase in user engagement. Redesigned the LMS onboarding flow, boosting user sign-up completion by 20%.
Compliance & Efficiency: Translated usability testing insights into a redesigned customer portal, achieving a 25% reduction in customer call volumes and 100% adherence to FDA and CAPA compliance guidelines.
Design Operations: Managed design system adoption across 4+ business units, improving team efficiency by 40% and reducing design-to-development time by 30%.
Mentorship & Quality: Mentored 3 interns and 10+ agile team members on UX and Front-End best practices, leading to a 60% increase in pixel-perfect output.
Technical Contribution: Developed scalable and reusable, modular Front-End code solutions for SaaS initiatives.
Support Reduction: Orchestrated customer communication and training collateral templates that reduced post-launch support tickets by 15%.
Cross-Functional Collaboration: Collaborated effectively with cross-functional teams, including Product, Marketing, Regulatory, Engineering, and Design, fostering an innovation culture within agile development cycles.

### Front End Solutions - Software Engineer II @ Intuit
Jan 2015 – Jan 2017 | San Diego County, CA
Led development for 10+ major Marketing initiatives to deliver strategic web experiences and functional test cases within an Agile framework.
Developed dynamic page templates (using HTML5, CSS3, JavaScript/jQuery/LESS) that reduced content creation time by 40% and accelerated multi-channel campaign deployment.
Resolved custom widget accessibility gaps by applying ARIA roles, ensuring full keyboard and screen reader compatibility.
Guided and influenced the 10-member Design team on technical feasibility and driving interactive customer experiences.
Spearheaded an engineering team in a company-wide 5-day hackathon, placing in the top 15 out of 80 teams.
Successfully partnered with diverse cross-functional teams including Product, Marketing, Accessibility, and Design.

### Senior Front End Solutions Engineer @ FTD
Jan 2006 – Jan 2015 | Greater San Diego Area
Led the Front-end platform integration efforts of top brands to the Provide Commerce Platform to develop cross device and cross browser compatible web applications using HTML5, CSS3, LESS, JavaScript, jQuery. Collaborated with Designers, QA, Systems Engineers, Product Owners and Project Stakeholders to define strategic solutions based on requirements. Managed deliverables in Agile, Scrum, Kanban Methodologies. Iterate and improve performance and conversion through insights gathered from analytics and A/B testing.


## Education
### Product management
Northwestern University - Kellogg School of Management

### Mastering Design Thinking in Product Design
MIT Sloan Executive Education

### Designing for Humans
University of Michigan

### Creative Direction with Digital Media in Digital Media
UC San Diego

### Masters in English Literature
Bangalore University

### Graduate in Human Psychology, Mass Communication & Journalism
Bangalore University


## Contact & Social
- LinkedIn: https://linkedin.com/in/sangan

---
Source: https://flows.cv/sangeethag
JSON Resume: https://flows.cv/sangeethag/resume.json
Last updated: 2026-04-18