# Sangeun (Karen) Han > Product Designer Location: New York, New York, United States Profile: https://flows.cv/sangeun ## Work Experience ### Product Designer @ Meta Jan 2023 – Present ### Product Designer @ Meta Jan 2022 – Jan 2023 | New York, New York, United States • Lead the product design strategy and end-to-end execution for the Facebook calling experience across the globe. • Aligned cross-team stakeholders on a single product design vision and provided the best possible solutions within complex constraints. • Created new design systems by collaborating with the Design Systems team for calling foundation space across Facebook, Instagram, and Messenger as the Facebook foundation lead. ### Product Designer @ Haven Life Jan 2020 – Jan 2022 | Greater New York City Area • Solved complex customer pain points by re-designing two term life insurance products, resulting in a significant increase in conversion rates. • Created, lead, and maintained the company's first design system with accessibility in mind. • Planned quarterly design goals with the company goals in mind. Scoped, conceptualized and executed UX/UI design for business-to-consumer and business-to-business-to-consumer insurtech products. ### UX/UI Designer @ ProvantageX Jan 2018 – Jan 2019 • Worked with multiple cross-discipline teams to conceptualize, design, test, and produce new features on a media buying platform, ProvantageX. • Created userflows, sketches, wireframes, prototypes, and final deliverables while balancing stakeholders’ asks and user needs. • Designed new and existing features to improve usability for the media buying experience. ### Senior UX/Digital Designer @ SpotCo Jan 2018 – Jan 2018 • Presented ideas to other departments and clients in pitch meetings as a voice of the digital department focusing on user experience. • Lead the digital department including project managers, developers and other digital designers. • Worked with other creative teams to concept and build digital solutions, and ensured all ideas were executed technically, within budget and time frame. ### UX/Digital Designer @ SpotCo Jan 2015 – Jan 2018 | Greater New York City Area • Strategized the user experience and designed responsive websites. • Conducted AB/QA testing for each website. • Created online advertising campaigns (banner ads, eblasts, social media arts and others) for award-winning theatrical productions. • Redesigned the company website by producing wireframe, mockup, and full UI while communicating with developers and leadership. • Produced creative and user friendly solutions while adhering to brand-standards. ### Designer @ The Media & Marketing Group Jan 2013 – Jan 2015 | Greater Philadelphia Area • Designed visually engaging materials for print and web mediums, including logos, web banners, social media posts, and in-store displays for high-end casinos and hotels. • Managed multiple projects with tight deadlines and delivered effective marketing campaigns, posters, advertisements, billboards, invitations, direct mailers, and storyboards to drive brand awareness and engagement. ### Graphic Designer @ Asian Studies Center, Michigan State University Jan 2009 – Jan 2010 | East Lansing • Designed and distributed promotional materials including posters, certificates, tickets, and newsletters for upcoming events for all departments related to the Asian Studies Center. ### Graphic Design Intern @ Rizzi Designs Jan 2009 – Jan 2009 • Strategized the company identity and created logos to support new divisions. Assisted Creative Director by designing clients’ websites and marketing collaterals. ## Education ### BA in Advertising Michigan State University ### UX Design General Assembly Jan 2015 – Jan 2015 ## Contact & Social - LinkedIn: https://linkedin.com/in/karensanghan - Portfolio: http://karensanghan.com --- Source: https://flows.cv/sangeun JSON Resume: https://flows.cv/sangeun/resume.json Last updated: 2026-03-30