# Sangho Kim

> Principal Designer

Location: Sunnyvale, California, United States
Profile: https://flows.cv/sangho

Design leader specializing in complex systems, AI, and future-facing technologies, with deep experience turning ambitious R&D visions into intuitive, human-centered products. I work at the intersection of systems thinking, product strategy, and design leadership to help teams make highly technical domains feel clear, useful, and trustworthy.

## Work Experience
### Principal Designer @ Adobe
Jan 2026 – Present | San Francisco Bay Area
Adobe Express Team

Leading design strategy for Adobe Express with a focus on AI and personalization, shaping more proactive, adaptive experiences across web, desktop, and mobile. I help define the long-term vision for how intelligent systems can better match the right value to the right user at the right time, while driving cross-functional alignment, design excellence, and product impact.

### Lead UX Designer + Manager @ Amazon
Jan 2024 – Jan 2026 | Sunnyvale, CA
Alexa+ Domains Team

Led human-AI interaction design across Alexa+ messaging, reminders, tasks, and proactive assistance, shaping experiences across Echo devices, mobile, and web. Drove design strategy, product vision, and cross-functional alignment to build scalable systems that increased feature adoption, improved task completion, and supported growth in active usage. Helped translate complex AI capabilities into clear, trustworthy experiences that drove user engagement and enabled the product to scale across millions of users.

### Lead Product Designer @ Volkswagen Group of America Innovation and Engineering Center California (IECC)
Jan 2021 – Jan 2024 | San Francisco Bay Area
UX Concepts Team

Led next-generation HMI and infotainment concept work for VW Group, defining interaction models, design systems, and scalable UX strategy for future vehicles. Partnered across design, engineering, and research to translate emerging technologies into intuitive, low-distraction in-car experiences.

### UX Concepts Design Lead @ Mercedes-Benz Research & Development North America, Inc.
Jan 2020 – Jan 2021
R&D Team

Led design for next-generation mobility concepts, exploring how emerging technologies could unlock new behaviors, products, and experiences in the car. Applying systems thinking and human-centered design, I translated early technical possibilities into tangible visions, intuitive prototypes, and scalable experience strategies.

### Advanced Engineering Sr. UX Designer @ Mercedes-Benz Research & Development North America, Inc.
Jan 2017 – Jan 2020 | Sunnyvale, CA
R&D Team

### Sr. UI/UX Designer @ Faraday Future
Jan 2016 – Jan 2017 | Los Angeles Metropolitan Area
Digital Products Team

Designed the in-car HMI for the FF91 along with its companion iOS and Android apps, creating a seamless experience across vehicle and mobile touchpoints. Helped define a premium, connected mobility experience through close collaboration across product, engineering, and brand.

### UX Architect @ PlayStation
Jan 2015 – Jan 2016 | Aliso Viejo, CA
UX Architect, PlayStation Now Team

Redesigned the PlayStation Now home experience across PS4 and PC, improving content discovery and engagement for a large-scale entertainment platform. Focused on creating clearer, more intuitive entry points into streaming and subscription experiences.

### Industrial Designer @ Panasonic Avionics Corporation
Jan 2013 – Jan 2015 | Orange County, CA
R&D Team

Led design for next-generation mobility concepts, exploring how emerging technologies could unlock new behaviors, products, and experiences in the car. Applying systems thinking and human-centered design, I translated early technical possibilities into tangible visions, intuitive prototypes, and scalable experience strategies.


## Education
### Undergraduate in Industrial Design
Rhode Island School of Design

### Product Design and Management
MIT Sloan School of Management

### Undergraduate in Automobile Design
Strate College


## Contact & Social
- LinkedIn: https://linkedin.com/in/sangho-kim-06630848
- Portfolio: https://designbysangho.com

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Source: https://flows.cv/sangho
JSON Resume: https://flows.cv/sangho/resume.json
Last updated: 2026-04-13