# Sanika Mehta > Product and Visual Designer @ Meta | Master’s in Human Computer Interaction Design Location: San Francisco, California, United States Profile: https://flows.cv/sanika Ready to transform complex challenges into intuitive, delightful experiences? I believe the most powerful technology isn't just smart – it's seamlessly human. As a Product Designer with a keen eye for visual design and a Master's in Human-Computer Interaction, my mission is to craft user-centered SaaS experiences that genuinely empower users and drive tangible business results. I'm driven by the conviction that thoughtful design, rooted in empathy and rigorous research, can simplify complexity, connect people, and unlock immense value. My journey has involved bridging the gap between intricate systems and effortless user interaction: Streamlining Operations: At Kroger, I designed a communication system for warehouses and food banks that reduced operational delays by 35%, showcasing how strategic UX drives significant operational efficiency. Elevating User Engagement: I spearheaded the revamp of the boAt Crest App UI, leading to a 40% increase in positive user reviews by enhancing its modernity and intuitiveness. Building Brand Impact: My work in visual identity redesign resulted in a 25% increase in brand recognition and a 42% boost in customer engagement through compelling visual storytelling. I am constantly seeking opportunities to leverage design as a strategic force, translating complex problems into elegant solutions that empower users and achieve ambitious product goals. Let's connect and build the future of intuitive digital experiences. ## Work Experience ### GenAI Design Analyst II @ Meta Jan 2026 – Present Employer: Tundra Technical Solutions ### Senior UX Consultant @ Heartland Community Network Jan 2025 – Present Auction and live bidding platform for community driven fundraising - Led end to end UX for a digital auction and live bidding platform, diagnosing friction across registration, bidding, and checkout flows and improving task success by 30% through research led iterations. - Designed scalable information architecture and an accessible design system, using rapid prototyping and Generative AI workflows to align community needs with stakeholder goals and accelerate validation by 40%. ### Digital Product Designer @ IU Office of Student Life Jan 2024 – Jan 2025 Student facing academic and campus services platforms - Owned product design for multiple student platforms, modernizing legacy systems into intuitive, student first experiences through research, prototyping, and close collaboration with developers and administrators. - Increased student engagement by 54% by translating real academic behaviors into clear flows, accessible interfaces, and WCAG compliant design decisions. ### Graduate Teaching Assistant @ Indiana University Jan 2024 – Jan 2025 Teaching Assistant for the course I300: Human-Computer Interaction -Supported instruction in core HCI concepts, usability evaluation, and interaction design, mentoring students through critiques, research methods, and studio-based feedback. ### Product Designer @ Kroger Jan 2024 – Jan 2024 Internal logistics and communication system for food bank operations - Designed a warehouse to food bank communication platform that reduced operational delays by 35%, improving coordination, visibility, and resource allocation across stakeholders. - Conducted on site research and usability testing to design decision making dashboards, translating complex operational workflows into clear, actionable interfaces. ### User Experience Designer @ Onething Design Studio Jan 2023 – Jan 2023 Consumer wearable app and AI powered facial recognition system - Redesigned the boAt Crest wearable app to resolve fragmented user journeys, improving feature adoption and achieving a 4.2+ Play Store rating through clearer goal tracking and interaction design. - Delivered end to end UX for a facial recognition system and wearable device interfaces, collaborating with designers, PMs, and researchers across research, interaction design, and accessibility. ### Graphic Designer @ Lokusdesign Jan 2022 – Jan 2022 | Pune Crafted visual identities that told clearer brand stories, from early logo concepts to refined systems, driving a 42% lift in customer engagement. ## Education ### Master's degree in Human Computer Interaction Indiana University Bloomington ### Bachelor of Design in Visual Communication Unitedworld Institute Of Design ## Contact & Social - LinkedIn: https://linkedin.com/in/sanika23mehta - Portfolio: https://www.mehtasanika.com --- Source: https://flows.cv/sanika JSON Resume: https://flows.cv/sanika/resume.json Last updated: 2026-04-13