Leading software design for AI, SEO, and Stats Tools for WordPress.

I partner with stakeholders across teams and divisions and facilitate discovery, vision, alignment, and decision-making collaborative sessions to ensure our product vertical builds the right features that bring value to our users and our company.

Work includes hands-on, end-to-end design process, applying systems thinking, navigating several UI platforms and open source dependencies, and vision/ alignment between all Jetpack and AI-powered interfaces to set standards for future AI features.

I lead the design of AI tools integrated directly within wp-admin, such as AI-powered SEO optimization, AI Image generation, AI-assisted proofreading, etc.

I design core Stats features that serve hundreds of millions of sites and lead revenue-growing initiatives.

Led software design for Jetpack Backups, Akismet, WPScan, and WPCloud.

Influenced team strategy & roadmaps through research and discovery work, managed the workstream of design projects for the product vertical, and facilitated stakeholder alignment.

Designed core features for Jetpack Backups, our most popular paid product, and Akismet and WPScan, our B2B security tools. Some projects include Granular restores, File and retention management for Backups, WPScan and Akismet enterprise dashboards etc.

Collaborated closely with Business Development and Partnerships on prioritization, scoping, and presentation of upcoming enterprise features.

Led a masterclass for the Business Development and Partnerships team on how to craft a powerful pitch presentation. The structure was implemented across all the presentation decks, leading to significant business results.

Jetpack Plugin - Security, performance, and marketing tools for WordPress

Led end-to-end design projects that aim to improve the Jetpack and [Wordpress.com](http://wordpress.com/) experience. Notable projects include Plugin management in the cloud for agencies, Individual Jetpack plugins and blocks, vision work for various products and strategic partnership proposals.

• Led major initiatives such as Target Customer Research, the Rebrand Initiative, and Product Vision, establishing strategic foundations to align teams and drive long-term product direction.

• Designed Issuu’s Story Creator, Editor Tools, and Article Stories across mobile and web, enabling customers to streamline their content creation processes and increase reach.

• Led integration projects with Canva, Dropbox, Facebook Ads, and others, enabling seamless user workflows and expanding Issuu’s ecosystem through thoughtful partnerships.