# Sanja Grbic > Product Designer @WordPress Location: San Francisco, California, United States Profile: https://flows.cv/sanjagrbic www.sanjagrbic.com At Automattic I design AI, security, and growth tools for the WordPress ecosystem. helpingWith over 10+ years of experience in Product Design, I help teams move from ambiguity to clarity by shaping vision, influencing roadmaps, and designing systems, flows, and prototypes that drive real business and customer impact. ## Work Experience ### Lead Product Designer - Admin, security, and growth tools for WordPress @ Automattic Jan 2025 – Present | San Francisco Bay Area ### Lead Product Designer - AI, SEO, and Analytics Tools for WordPress @ Automattic Jan 2023 – Jan 2025 | San Francisco Bay Area Leading software design for AI, SEO, and Stats Tools for WordPress. I partner with stakeholders across teams and divisions and facilitate discovery, vision, alignment, and decision-making collaborative sessions to ensure our product vertical builds the right features that bring value to our users and our company. Work includes hands-on, end-to-end design process, applying systems thinking, navigating several UI platforms and open source dependencies, and vision/ alignment between all Jetpack and AI-powered interfaces to set standards for future AI features. I lead the design of AI tools integrated directly within wp-admin, such as AI-powered SEO optimization, AI Image generation, AI-assisted proofreading, etc. I design core Stats features that serve hundreds of millions of sites and lead revenue-growing initiatives. ### Lead Product Designer - Security and Enterprise Tools for WordPress @ Automattic Jan 2022 – Jan 2023 | Berlin, Germany Led software design for Jetpack Backups, Akismet, WPScan, and WPCloud. Influenced team strategy & roadmaps through research and discovery work, managed the workstream of design projects for the product vertical, and facilitated stakeholder alignment. Designed core features for Jetpack Backups, our most popular paid product, and Akismet and WPScan, our B2B security tools. Some projects include Granular restores, File and retention management for Backups, WPScan and Akismet enterprise dashboards etc. Collaborated closely with Business Development and Partnerships on prioritization, scoping, and presentation of upcoming enterprise features. Led a masterclass for the Business Development and Partnerships team on how to craft a powerful pitch presentation. The structure was implemented across all the presentation decks, leading to significant business results. ### Senior Product Designer - Jetpack Tools @ Automattic Jan 2021 – Jan 2022 | Berlin, Germany Jetpack Plugin - Security, performance, and marketing tools for WordPress Led end-to-end design projects that aim to improve the Jetpack and [Wordpress.com](http://wordpress.com/) experience. Notable projects include Plugin management in the cloud for agencies, Individual Jetpack plugins and blocks, vision work for various products and strategic partnership proposals. ### Sr. Product Designer @ Issuu Jan 2020 – Jan 2021 | Berlin Area, Germany - Led major initiatives such as Target Customer Research, the Rebrand Initiative, and Product Vision, establishing strategic foundations to align teams and drive long-term product direction. - Designed Issuu’s Story Creator, Editor Tools, and Article Stories across mobile and web, enabling customers to streamline their content creation processes and increase reach. - Led integration projects with Canva, Dropbox, Facebook Ads, and others, enabling seamless user workflows and expanding Issuu’s ecosystem through thoughtful partnerships. ### Interim Design Director @ Issuu Jan 2019 – Jan 2020 | Berlin and Copenhagen As interim Design Director, my responsibilities included: - Leading a team of designers across 3 countries and 2 time zones. - Facilitating workshops, design reviews, and other team rituals. - Partnering with Product, Customer Success, Engineering and Marketing leads to define company roadmaps and subsequent execution plans. - Working closely with VP of Product on Research and Product Vision initiatives. - Partnering with engineering and leading the Design System task force. - Leading projects with significant impact, such as issuu.com overhaul and brand refresh. - Interviewing candidates and organizing onboarding. - Providing professional and practical guidance to Design team members. ### Sr. Product Designer @ Issuu Jan 2019 – Jan 2019 | Berlin, Germany ### Product Designer @ Blacklane Jan 2017 – Jan 2018 | Berlin Area, Germany Responsible for the user experience and visual design of driver-facing tools across web and mobile, as well as the customer-facing web booking funnel. Led major initiatives, including a new brand rollout in our products, b2b / partnership vision work, and developing a scalable design system to support the company’s rapid growth and evolving needs. ### Product Designer | Co-Founder @ Styleguide Jan 2015 – Jan 2018 https://www.behance.net/sanjagrbic Consulting and design for companies ranging from seed startups to enterprise customers (Hilti, Sleepmed). I’ve helped many early stage ventures communicate their story, materialize their product vision and shape their brand. ### Visual Designer @ Ogilvy Jan 2015 – Jan 2015 | Belgrade, Serbia ### Visual Designer @ Orange Studio Jan 2014 – Jan 2015 ### Undergraduate teaching assistant @ Belgrade Polytechnics Jan 2012 – Jan 2013 | Belgrade Undergraduate teaching assistant, WS Graphic Design 1 & SS Graphic Design 2 (second year curriculum) ## Education ### Architecture Technische Universität Wien ### Bachelor's Degree in Graphic Design University of Belgrade ## Contact & Social - LinkedIn: https://linkedin.com/in/sanjagrbic - Portfolio: https://sanjagrbic.com --- Source: https://flows.cv/sanjagrbic JSON Resume: https://flows.cv/sanjagrbic/resume.json Last updated: 2026-04-13