# Sanjay Siddajjara

> AI Led Growth Marketing | Ex-Borrowell

Profile: https://flows.cv/sanjaysiddajjara

A full-stack digital / growth marketing expert with an analytical bent of mind. With over ten years of experience in digital marketing, my expertise lies in growth marketing, app marketing, e-commerce, paid marketing, and search engine optimization.

Evidence of Exceptional Ability
1. Scaled User Acquisition Campaigns by 10x, from 20,000 installs weekly to 200,000 weekly installs, without impacting user acquisition costs on ad platforms such as Google Ads and Meta Ads.
2. Reduced cost per lead by 30% within six months of engagement by implementing alternate sources and channels of lead generation.
3. Optimised the user funnel and reduced the cost of end-user acquisition by 25%.

## Work Experience
### Growth @ Borrowell
Jan 2023 – Jan 2026 | Toronto, ON

### Director - Growth Marketing @ GoStudent
Jan 2021 – Jan 2022

### AVP - Digital Marketing @ BYJU'S
Jan 2016 – Jan 2021

### Co-Founder @ Mountain Lion Ecommerce Merchants Pvt. Ltd.
Jan 2014 – Jan 2019

### Marketing Consultant @ HiveMinds Innovative Market Solutions
Jan 2015 – Jan 2016

### Senior Marketing Specialist @ HiveMinds Innovative Market Solutions
Jan 2015 – Jan 2015

### Consultant @ Zinnov
Jan 2013 – Jan 2014 | Bangalore

### Live project intern @ Ernst & Young
Jan 2012 – Jan 2012
Working on analysis of market potential of pre used motorcycles.

### Summer Intern @ Dell India Pvt. Ltd
Jan 2012 – Jan 2012
Worked on Account Dockets for various B2B clients of Dell India Pvt. Ltd.

### Research associate @ Social People
Jan 2011 – Jan 2012

### Live Project Intern @ Dabur India Limited
Jan 2011 – Jan 2011 | Bangalore


## Education
### MBA
Symbiosis Institute of Business Management

### MBA
Symbiosis Institute of Business Management

### Master of Business Administration (MBA)
SYMBIOSIS INTERNATIONAL UNIVERSITY

### Master of Business Administration (MBA)
SYMBIOSIS INTERNATIONAL UNIVERSITY

### Bachelor of Engineering (BE)
PES institute of technology

### Bachelor of Engineering (BE)
PES institute of technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/sanjay-siddajjara
- Portfolio: http://thewannabesherlockholmesofmarketing.blogspot.in/
- Email: mailto:sanjay.siddajjara@gmail.com
- Email: mailto:sanjay.siddajjara@gmail.com

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Source: https://flows.cv/sanjaysiddajjara
JSON Resume: https://flows.cv/sanjaysiddajjara/resume.json
Last updated: 2026-04-17