# Sanju Varma > Modernizing Student Transportation at Zūm | Previously at Tesla, Adobe and Cisco Location: San Francisco Bay Area, United States Profile: https://flows.cv/sanju I design products that people love. From building 0-1 products at startups to software used by millions, I’ve had a blast designing things. Previously at Tesla, Adobe and Cisco, I have led teams that simplified large scale enterprise problems in to clean & meaningful experiences across web and native apps. Delighted customers in — Automotive & Transportation, Ad Tech, Fintech, E-commerce, Cloud & Enterprise Networking, Healthcare, Fitness & Internal Tools ## Work Experience ### Principal Product Designer @ Zūm Jan 2024 – Present | Redwood City, California, United States Leading product design at Zūm. We’re disrupting student transportation — managing every vehicle, driver, passenger, parent, and ride on a single platform. By fixing the nation's largest mass transportation system and making a real difference for students, schools, drivers, parents and caregivers, we’re just scratching the surface. ### Student @ IO Music Academy Jan 2025 – Jan 2025 | San Francisco, California, United States OFF THE CLOCK Delving into the world of DJing at IO Music Academy in San Francisco, where I'm learning to mix tracks seamlessly and read a crowd's energy. Through spin and music production classes, developing a deep understanding of music mixing techniques and professional CDJ equipment. ### Staff Product Designer @ Tesla Jan 2020 – Jan 2023 | Fremont, California Led a 0-1 product strategy and enterprise design for Tesla for Business, managing 2000+ fleet customers across the globe and about 185k vehicles and 2k Wall Connector properties. Since launch, this product had grown to become a $6B business for Tesla, and I led all design for B2B journeys across orders, delivery and fulfillment and owner experience. #teslaforbusiness ### Product Design Manager @ Cisco Jan 2017 – Jan 2020 | San Francisco, California Managed a team of 8 designers in the enterprise networking organization that launched software defined networking web and mobile products for Cisco's business customers that reduced their setup time by 300%, with increased security workflows and helped them monitor real time data ### CEO, Product Strategy & Design @ It's Raining Ideas Jan 2012 – Jan 2018 | Campbell, California As a founder, I drove customer acquisition, product innovation, strategy, design and customer success teams globally for a highly customer focussed company that provided design and development of experiences in healthcare, FinTech, retail, travel and more. It’s Raining Ideas scaled to a $2M valuation in just 4 years. ### Staff Product Designer @ Adobe Jan 2016 – Jan 2017 | San Francisco, California Drove the 0-1 initiative and designed Adobe’s first experience for cross cloud business customers to discover, buy, setup, manage and renew their subscriptions for creative, experience and document cloud products and services. Customer adoption grew 200% after successful launch in early 2017. ### Principal Design Manager @ PubMatic Jan 2014 – Jan 2016 | Redwood City, California I launched the world class PubMatic Analytics in late 2014. Brought AI and conversational search and Natural Language Processing (NLP) in to this analytics platform resulting in 400% reduction of time spent on gathering insights, forecasting data, campaign metrics, admin management and on-boarding for publishers and advertisers. We were first to launch unique capabilities for our customers like Smart Search, Report Builder and Competitive Benchmarking. Publisher revenue grew by 25% and advertiser spend by a whopping 66% year over year. ### Product Design Manager @ PubMatic Jan 2012 – Jan 2014 | Redwood City, California As head of design and hands on leader, I defined the product vision, strategy and roadmap for PubMatic’s programmatic advertising platforms, improving user adoption from 10% to 75%. Completely revamped the Publisher and Demand Side platform with a customer first approach, making it highly effective for ad operations teams to create, manage and optimize their ad inventory and campaigns, and for buyers to gain maximum potential of their advertiser spend. ### Product Design Manager @ Web.com Jan 2009 – Jan 2012 | New York, New York Built the design team to 15+ designers and researchers, and provided mentorship to junior UX designers, built a user panel as small business owners who provided quality product and usability feedback of our SEM/SEO platform. I also lead all the franchise and white labeling efforts working with Product and Development teams to scale our paid search advertising business. ### Founding Product Designer @ Web.com Jan 2007 – Jan 2009 | Greater New York City Area Joined Yodle as employee #18, and led all of Yodle’s search and display advertising product design for small businesses across North America. My team built Yodle’s first design system, and first-to-market SEM platform, campaign builder and a website builder for local businesses. ### Product Designer @ Hearst Jan 2005 – Jan 2007 | Albany, New York Area Completed a full redesign of timesunion.com that grew the reader audience by 140%. Worked with Art Directors, Creative Designers, and managed graphic and visual design, layout, content for all photo and video projects for the timesunion.com and Hearst Magazines like Cosmopolitan, Esquire, Car & Driver and House Beautiful. ## Education ### Business in Entrepreneurship/Entrepreneurial Studies Stanford University Graduate School of Business ### Masters of Science in Computer Science, Human Computer Interaction and Digital Cinema DePaul University ### Bachelor of Engineering in Computer Engineering University of Mumbai ## Contact & Social - LinkedIn: https://linkedin.com/in/sanjuvarma --- Source: https://flows.cv/sanju JSON Resume: https://flows.cv/sanju/resume.json Last updated: 2026-04-13