# Sanket Bindle > Design Leadership at Amazon | Ex-VMware, Ex-Arkinnet, Ex-frog Location: Sunnyvale, California, United States Profile: https://flows.cv/sanketbindle With over 14 years of hands-on experience and a passion for creating easy to use software products, I am a product design leader who drives the vision and execution of innovative solutions for complex problems. Currently, I lead the design team at Amazon, where I focus on enhancing the experience and growth of international sellers across various marketplaces and platforms. As a former director and senior manager of product design at VMware, I was responsible for the design strategy and delivery of vRealize Network Insight, a SaaS-based big data product that enables security and network operations for datacenters. I also have a diverse background in designing and managing products and strategies for domains such as banking, insurance, travel, enterprise, social, and life-sciences. I hold a Master of Design in Information Design from the National Institute of Design and a Bachelor of Engineering in Information Technology. I have also been recognized as a runner-up in the GSMA mWomen Base of the Pyramid Apps Challenge and a co-inventor on multiple patents related to UX innovation in the Application Infrastructure and security space. ## Work Experience ### Head of Design - International Seller Growth @ Amazon Jan 2022 – Present | Sunnyvale, California, United States ### Director Of Product Design @ VMware Jan 2022 – Jan 2022 | San Francisco Bay Area ### Senior Product Design Manager - vRealize Network Insight @ VMware Jan 2020 – Jan 2022 | San Francisco Bay Area VMware vRealize Network Insight (formerly Arkin Net), a Security and Network Operations Platform is a SaaS-based big data product that allows easy and effortless monitoring of Datacenters. As the head of product design for the platform, responsible for all product experience related activities. • Define and drive the vision for the Product Experience • Engage with users to drive product adoption • Identify gaps and opportunities with internal and external stakeholders including Engineering, Product Management etc. • Plan design activities and work allocation to the Product Design team • Actively work on design deliverables through different phases of design • Cross-functional collaboration with Documentation, Marketing and Customer support teams • Mentor junior designers and help in reviewing their deliverables • Contribute to process improvement between the trio of Design, Product Management and Engineering functions ### Staff 2 - Product Design @ VMware Jan 2016 – Jan 2020 | San Francisco Bay Area Led the successful release of three paid services and Beta of another three services of the first set of Cloud-based services of Cloud Management Business Unit (CMBU) from the idea phase through the General Availability of some of the flagship services including Network Insight, Cost Insight, Cloud Account Management, Cloud Automation, Log Insight etc. Was responsible for defining the overall UX vision for the cloud-based services and ensuring all the products had a consistent experience. ### Lead - User Experience @ Arkin Net (Acquired by VMware) Jan 2013 – Jan 2016 | Pune Area, India Designing the Next-Generation User-Centered product at a Silicon Valley Tech Startup for Modernizing legacy IT operations in Software Defined Data Centers. One of the first members to join the core team of the award winning startup, helped in setting up the design practice and inculcating design thinking as a part of the Development Process. Worked closely with the Product and Engineering teams to identify opportunity areas and designed some disruptive visualizations (Patent-pending) to help solve Network and Security Planning and Troubleshooting problems for Software-defined Datacenters, apart from an easy to use interface to revolutionize product experience in an industry typically dominated by legacy products. ### Interaction Designer @ frog Jan 2011 – Jan 2013 ### Sr. Interaction Designer @ Design For Use Jan 2010 – Jan 2011 | New Delhi Area, India Responsible for independently leading User Experience Design efforts for software products of Indian and International clients. Follow a User-Centered Design approach for Analyzing User Requirements, creating and streamlining task flows, Information Architecture, Designing Interactions and User Interfaces captured with High-Fidelity Wireframes. Prototyping and User Testing the proposed designs to ensure ease of use and compliance to User and Stakeholder Goals. Key Projects: 1. Makemytrip.com: Redesigned the Hotel Web Application 2. Makemytrip.com: Redesigned the Flight+Hotel Web Application 3. Ticketvala.com: Re-designed the Online Bus-Ticketing Application 4. Employwise: Re-design Performance Management module of a SaaS based HRM System 5. New York City Employee Retirement System: UX Strategy and Design for New York City Employee Retirement System ### Associate - User Experience Designer @ Cognizant Technology Solutions Jan 2010 – Jan 2010 Worked on various Design Projects to create Web 2.0 Applications, designing interactions and interfaces following a complete Design Process Life-Cycle with the Wireframes and Interactive prototypes as deliverables for development teams. Was also involved in project cost and time estimations. ### Intern - Design Research @ Deutsche Telekom Laboratories, Berlin Jan 2009 – Jan 2009 | Berlin Area, Germany Internship with Design Research Laboratories of Deutsche Telekom Laboratories in Berlin, followed entire design process life cycle in a team of two people supervised by Prof Dr Gesche Joost for project of Mobile Healthcare. ## Education ### Master of Design in Information Design National Institute of Design ### B.E. in Information Technology Maharshi Dayanand University ### C.B.S.E. (10+2) in Science with Maths Delhi Public School, India ### High Impact Leadership Program University of California, Berkeley, Haas School of Business ## Contact & Social - LinkedIn: https://linkedin.com/in/sanketbindle --- Source: https://flows.cv/sanketbindle JSON Resume: https://flows.cv/sanketbindle/resume.json Last updated: 2026-04-13