# Sanket Purbey

> Distributed Systems and ML/AI

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/sanketpurbey

Seasoned software engineer with 12+ years of experience designing and developing scalable, highly
available, low latency backend infra in Ads, gaming, and media industries.

## Work Experience
### Software Engineer @ X, the moonshot factory
Jan 2025 – Present | Mountain View, California, United States

### Staff Software Engineer @ Egnyte
Jan 2023 – Jan 2024 | Mountain View, California, United States

### Software Engineer @ Google
Jan 2017 – Jan 2023 | San Francisco Bay Area
Major Projects

(2022-2023): Led the design and development of a skew detection system for TensorFlow models, improving model quality and saving over 100 SWE hours weekly by streamlining workflows across multiple teams.

(2020-2021): Launched global conversion count-only reporting (major product milestone), increasing Ads-spend coverage by 20% and enhancing product robustness with complex model fallback scenarios.

(2018-2021): Developed a web-scale weekly pipeline to identify and onboard new advertisers, reducing onboarding time from six months to a week. About 50% of Store Sales advertisers are directly identified or impacted by pipeline outputs.

(2017-2018): Built propensity score-based models for calculating incremental sales lift in online-to-offline attribution, overcoming legal/privacy challenges.

### Software Engineer @ Seven Lakes Technologies
Jan 2015 – Jan 2016 | Bengaluru Area, India

### Senior Software Engineer @ Souq.com
Jan 2015 – Jan 2015 | Bengaluru Area, India
Souq.com is the largest e-commerce company in the Middle-East region. My task in Affiliates team involved creating a scalable tech backend helping affiliates with innovative marketing tools, performance reports and payment solutions. 

Awarded Excellence in Performance Award for year 2015 for developing Souq Affiliate project.

### Senior Business Analyst/Engineer @ Kiwi, Inc.
Jan 2013 – Jan 2015
Kiwi is a Series B funded, Palo Alto based mobile gaming company. My job involved understanding core game mechanics and creating data flows to generate analytical inputs for increasing player retention and monetisation.


## Education
### Integrated Masters in Mathematics and Computer Science
Indian Institute of Technology, Delhi

### Master of Science (MS) in Business Analytics
University of Cincinnati


## Contact & Social
- LinkedIn: https://linkedin.com/in/sanketpurbey

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Source: https://flows.cv/sanketpurbey
JSON Resume: https://flows.cv/sanketpurbey/resume.json
Last updated: 2026-04-11