UX and product design for mission-driven organizations across wellness, education, labor, civic tech, and the arts. Selected projects:

• Consultant for wellbeing & mental health kit | Human Well Center

• Worker-centered technology | Workit Labs

• Design education & curriculum development | Designlab

• Web & branding redesign | GSJ (non-profit Balinse Arts Org)

• Community air quality mobile app | OpenOakland

Lead Product Designer @ Apple TV+. I play a crucial role in driving the design direction to ensure a user-centered and cohesive experience that addresses the complex challenges of scaling a large organization.

• Led UX design for the legal delivery platform supporting Apple TV+, used by 1,500+ global stakeholders

• Transformed complex, legacy workflows into an integrated, centralized platform

• Collaborated closely with product and engineering teams through prototyping, iteration, and QA to ensure high-quality execution

• Co-led a cross-product design system focused on WCAG AA accessibility, consistency, and design-dev velocity

Increased feature delivery by 40% after shifting teams toward more iterative, Agile practices

Senior Product Designer @ Apple TV+ (IS&T Enterprise Business Solutions)

• Delivered design solutions for Apple TV+, focusing on optimizing workflows and scaling enterprise tools to accommodate organizational growth.

• Collaborated with engineering, product management, and business teams to align design execution with company objectives, increasing user satisfaction scores by 20%.

• Strategically manage design initiatives to support organizational growth, scalability, and the seamless integration of new features.

• Led end-to-end design processes, ensuring high-quality delivery through wireframes, prototypes, and final design specs.

• Mentored 100+ students across UX research, interaction design, usability testing, and systems thinking

• Led design critiques and 1:1 sessions focusing on refining work through skill growth, collaboration, and critical thinking

• Helped evolve curriculum to reflect real-world product design and cross-functional collaboration.

• Shipped full cycle B2B/B2C web & mobile, native, enterprise, and branding solutions for industries including tech, healthcare, and government.

• Proficiently managed multiple projects (6 month timelines) ensuring strategic alignment with business objectives and enhancing UX processes to drive innovation and efficiency.

• Created interactive prototypes and WCAG AA-compliant designs for web and mobile applications.

• Helped grow the design team from 2 to 7, and evangelized UX best practices rooted in human-centered design, research, and stakeholder collaboration.