# San L. > Product Design x Behavioral Science | prev. @ Apple Location: Oakland, California, United States Profile: https://flows.cv/sanl Product designer with a background in anthropology and psychology, drawn to the human side of technology. I’ve led end-to-end design from 0 → 1 across both consumer and enterprise products, and I work across the full product lifecycle, from research, alignment, prototyping, launch, and iteration. My work spans mobile and web, supporting thousands of users globally across sectors including tech, wellness, education, government, and legal. I care deeply about building systems that are inclusive, transparent, and aligned with humanity’s best interests. ## Work Experience ### UX & Product Designer @ Unknown Jan 2018 – Present UX and product design for mission-driven organizations across wellness, education, labor, civic tech, and the arts. Selected projects: • Consultant for wellbeing & mental health kit | Human Well Center • Worker-centered technology | Workit Labs • Design education & curriculum development | Designlab • Web & branding redesign | GSJ (non-profit Balinse Arts Org) • Community air quality mobile app | OpenOakland ### Lead Product Designer @ Apple Jan 2021 – Jan 2024 | San Francisco Bay Area Lead Product Designer @ Apple TV+. I play a crucial role in driving the design direction to ensure a user-centered and cohesive experience that addresses the complex challenges of scaling a large organization. • Led UX design for the legal delivery platform supporting Apple TV+, used by 1,500+ global stakeholders • Transformed complex, legacy workflows into an integrated, centralized platform • Collaborated closely with product and engineering teams through prototyping, iteration, and QA to ensure high-quality execution • Co-led a cross-product design system focused on WCAG AA accessibility, consistency, and design-dev velocity Increased feature delivery by 40% after shifting teams toward more iterative, Agile practices ### Senior Product Designer @ Apple Jan 2021 – Jan 2021 | San Francisco Bay Area Senior Product Designer @ Apple TV+ (IS&T Enterprise Business Solutions) • Delivered design solutions for Apple TV+, focusing on optimizing workflows and scaling enterprise tools to accommodate organizational growth. • Collaborated with engineering, product management, and business teams to align design execution with company objectives, increasing user satisfaction scores by 20%. • Strategically manage design initiatives to support organizational growth, scalability, and the seamless integration of new features. • Led end-to-end design processes, ensuring high-quality delivery through wireframes, prototypes, and final design specs. ### Design Critique Leader @ Designlab Jan 2019 – Jan 2021 • Mentored 100+ students across UX research, interaction design, usability testing, and systems thinking • Led design critiques and 1:1 sessions focusing on refining work through skill growth, collaboration, and critical thinking • Helped evolve curriculum to reflect real-world product design and cross-functional collaboration. ### User Experience Designer @ Blueriver - Digital Experience Partners Jan 2019 – Jan 2021 • Shipped full cycle B2B/B2C web & mobile, native, enterprise, and branding solutions for industries including tech, healthcare, and government. • Proficiently managed multiple projects (6 month timelines) ensuring strategic alignment with business objectives and enhancing UX processes to drive innovation and efficiency. • Created interactive prototypes and WCAG AA-compliant designs for web and mobile applications. • Helped grow the design team from 2 to 7, and evangelized UX best practices rooted in human-centered design, research, and stakeholder collaboration. ### Design Production & Marketing @ Signet Education Jan 2015 – Jan 2018 | Cambridge, Massachusetts, United States • Led the design and production of marketing assets, increasing engagement through targeted campaigns and visually compelling content. • Strengthened the brand’s digital presence by managing end-to-end production for webinars, blogs, and email campaigns. ### Art Direction & Management @ Various Jan 2010 – Jan 2016 | San Francisco Bay Area | New York City • Directed arts management initiatives, overseeing tours, budgets, and marketing strategies for international arts organizations. • Built strong global partnerships by managing visa logistics and fostering collaborations across diverse cultural landscapes. • Enhanced visibility and audience engagement through strategic outreach and branding campaigns. Notable productions: • DS x The Metropolitan Museum of Art (2015) and the NY Botanical Gardens (2016) • Center Stage x New England Foundation for the Arts & the US State Dept. (2012) @ Lincoln Center, Kennedy Center, REDCAT, YBCA • Makrokosma x The Asian Art Museum (2011) • GSJ x Bali Arts Festival (2010) ### Research & Writing Consultant @ Arts Indonesia Jan 2014 – Jan 2015 | New York City Metropolitan Area • Conducted qualitative research to analyze effective management practices in U.S. community music ensembles, focusing on scalable strategies to improve public-facing programming. • Explored and evaluated strategic models, leadership practices, and partnership opportunities, ensuring alignment with organizational priorities. • Synthesized complex findings into actionable recommendations, empowering organizations with data-driven insights to enhance outcomes and achieve sustainable growth. • Developed a nuanced understanding of how interdisciplinary collaboration and resource alignment can drive success in mission-driven initiatives. ### Program Assistant @ International Center for Transitional Justice Jan 2012 – Jan 2013 | New York City Metropolitan Area • Managed and executed programs to support fragmented communities in the Middle East/North Africa, addressing systemic challenges through tailored initiatives. • Conducted comprehensive research to identify stakeholder needs and evaluate program impact, contributing to long-term operational resilience. • Partnered with global teams to foster cross-functional collaboration and ensure effective communication across cultural and disciplinary divides. • Monitored program success metrics, ensuring alignment with organizational goals while optimizing resources for maximum impact. ## Education ### Recipient of the Darmasiswa Scholarship in Art & Musicology Indonesia Institute of the Arts, Denpasar, Bali ### UX Design Designlab ### Bachelor of Arts in Visual & Cultural Anthropology San Francisco State University ## Contact & Social - LinkedIn: https://linkedin.com/in/s-la --- Source: https://flows.cv/sanl JSON Resume: https://flows.cv/sanl/resume.json Last updated: 2026-04-13