# Sanny L. > Product Manager | San Francisco Location: San Francisco, California, United States Profile: https://flows.cv/sanny 💪⠀I believe it’s technology's responsibility to uplift the next generation. My superpower is in seeing the 360, building connective tissue, and getting to the why behind every ask. I prioritize people > principles > process > tools. 💖⠀Seeking new opportunities to work with compassionate, cross-functional teams. 🎈 10+ years in consumer tech where I break down complex, regulated problem spaces and make them people-friendly. Before that, I was an HCI researcher, building data tools to study how people communicate and collaborate. ✽ ✽ ✽ Don't take my word for it. Here's what my colleagues have said about me (read more recommendations below). ☞ On ruthless prioritization: "Sanny was absolutely stellar in keeping the team productive and aligned amidst tons of pressure and rapidly changing priorities." — Lifecycle Marketing Manager @ Good Money ☞ On commitment to DE&I: "You always help to boost my confidence and get me to see my worth, while also adding great things to consider for now and the future." — Friend in non-profit management ☞ On resilience and building trust: "This [mastery learning & quiz product] is awesome. To be honest, I thought you’d go off the rails with this project.” — Program Director @ Bloc ☞ On intellectual honesty: "She is relentlessly focused on finding the right answer, for the right reason(s), even if it isn't her answer.” — VP Operations @ Bloc ✽ ✽ ✽ 🐈⠀My personal passion is fostering kittens and special-needs cats. See adoptable cuties here: https://www.instagram.com/blocky_buds/ 🌱⠀Currently learning: freshwater fishkeeping ## Work Experience ### Owner / Independent Product Consultant @ Sunny Side Labs Jan 2018 – Present As a fractional product person, I get hands-on with product strategy/development for SMBs and nonprofits. My super power is getting products to market faster & cheaper. Generative AI: Helped a grassroots cat rescue speed up their foster and cat onboarding procedures. Created cat profiles using ChatGPT and generative AI. Decreased length of stay by 40%. Trained LLM models on desired output, decreasing editing time. E-commerce: Launched multiple cross-border brands on Shopify. Ongoing A/B tests in customer acquisition via TikTok and Meta. Orchestrated multi-currency flow of funds. Partnered with 3PL and manufacturers for integrated shipping & delivery. Customer research and product marketing: I help fill gaps on small teams that aren't ready to hire a dedicated product manager. This includes user research, project management, user testing, branding, and pitch decks. Clients include early stage SaaS, hardware, and healthcare startups. ### Lead Product Manager, Credit @ HMBradley Jan 2022 – Jan 2023 Mission: Reward consumers for building strong financial habits. I oversaw the entire consumer lending umbrella to attract customers with 600+ FICO scores. Engagement: Launched user experiences for spending insights, credit scores, budgeting, and financial automation. Shipped T-0 customer activation experience with instant digital issuance & authorized users. Growth: Partnered with CMO/CCO on product positioning and growth experiments. Achieved 45% cross-sell rate, 3x deposits among cardholders. Increased the adoption of financial automation feature by 50% QoQ. P&L: Devised a margin-positive credit card program: from -0.75% to +0.5%. GACO <4%. Business partnerships: Managed relationships with 2 bank partners and 3 card brands (MasterCard, Discover, Diners Club). ### Senior Product Manager, Core Benefits @ Alice Jan 2021 – Jan 2022 Mission: Increase the take-home pay of hourly workers (HSA, FSA, DCFSA, commuter). I led strategies for revenue & enabling reimbursements. Managed 1 PM. GPFSAs-for-all: Increased attach rate in a healthcare benefit from 73% to 100%. Instant reimbursement: Experiments in machine learning, contract pre-substantiation, lifecycle marketing, and multichannel receipt ingestion. Detected an additional 13% in eligible transactions QoQ. Reduced forfeited funds by 17% YoY. Reduced claim submission → approval time from 9 days to 1 day. Compliance-as-a-service: Operationalized & automated annual IRS/DOL compliance & reporting. ### Senior Product Manager @ Good Money Jan 2019 – Jan 2020 | San Francisco Bay Area Mission: Be the banking platform for regenerative capitalism. As Good Money's second product manager, I had a hand in just about everything in our AML/KYC, money movement, internal tools, and data tech stack. 0-1: Led go-to-market for app launch. $1M+ revenue-generating transactions in the first 3 months of public launch. Good Money Shares: Owned equity value prop. Created and launched a variable high-yield program, up to 8% back in Good Money shares. 20% of all active customers made 10+ purchases/month. Evaluated Reg A+ vs Reg CF offerings. Product culture: Piloted business case development for end-to-end product lifecycle as we grew to a team of 5 product managers. Evaluated P&L and unit economics for every business case and PRD. Defined KPIs for customer journey and user behavior metrics with operations, finance, and data science. Enabled PDE teams of 10~20 to be outcomes-oriented and self-managing. Responsible for creating and delivering on team OKRs. ### Design Lead @ Pact Jan 2017 – Jan 2018 | San Francisco Bay Area Helping people save time, money, and energy by delivering personalized insurance services. Pact launched in Ohio in December 2018. ### Product Lead @ Bloc Jan 2015 – Jan 2017 Mission: Help everyone pursue their craft and improve their lives. Founded in 2012, Bloc is the first online coding and design bootcamp. I was with Bloc through 3 product launches and as it scaled from a 30-person team to 100+, internationally distributed. Bloc was acquired by Thinkful in 2018. • Led end-to-end user experience of a 3-sided web platform: students, mentors, and staff. • Drove product strategy for quantified mastery learning. Individual features include: student performance dashboard, quizzes, automated technical assessments, & modular mastery-learning curriculum. • Produced and maintained a quarterly product roadmap with executive and stakeholder buy-in, achieving a 90% employment rate (competitor avg: 55%). • Produced onboarding experience that reduced churn by 50%. ### Teaching Assistant @ University of Washington Jan 2014 – Jan 2014 | Seattle, WA HCID 530: Usability and User Research Methods Graded assignments and held office hours for a 30-person graduate-level course. Course covered qualitative & quantitative research methods. ### User Experience Design Intern @ Google Jan 2014 – Jan 2014 | Mountain View, CA Mission: Focusing on the accessibility part of "To organize the world’s information and make it universally accessible and useful" Joined the Google Fiber team to design the community-driven mobile web experience for pre-ordering Google Fiber. ### Research Assistant @ University of Illinois at Urbana-Champaign Jan 2013 – Jan 2014 | Urbana-Champaign, Illinois Area Advisor: Karrie Karahalios, Social Spaces Lab Built data tools for clinicians to identify children on the autism spectrum. Co-authored 2 peer-review papers published in healthcare informatics journals. Trained computer vision tools with data coding and machine learning algorithms to automatically dectect and label human movement. ### UX Designer @ State Farm ® Jan 2011 – Jan 2012 | Bloomington, Illinois, United States Mission: To help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. I prototyped tools for home ownership planning and personal finance education. I wrote a lot of whitepapers and won a hackathon. ### Graphic Designer @ Illini Media Jan 2011 – Jan 2011 ### Graphic Designer @ University of Illinois at Urbana-Champaign Jan 2009 – Jan 2011 ## Education ### Venture Fellow Laconia Capital Group ### General Management Harrison Metal ### BFA in Graphic Design, Industrial Design University of Illinois Urbana-Champaign ### MS in Human Centered Design and Engineering University of Washington ### Frontend Web Development Bloc ## Contact & Social - LinkedIn: https://linkedin.com/in/sannylin --- Source: https://flows.cv/sanny JSON Resume: https://flows.cv/sanny/resume.json Last updated: 2026-04-13