Software Engineer working on Clari's Forecast platform with React + TypeScript. Focus on feature development, system improvements, and cross-team collaboration.

I led two workstreams of engineers in launching a groundbreaking ad format from Pilot to Beta, enabling advertisers to showcase product collections in a single ad. Using React, I developed this format, resulting in a 72% CTR increase and a 69% CVR boost. I also seamlessly integrated these formats into Twitter Ads Manager, providing advertisers with live campaign previews.

I designed and implemented cron jobs to optimize mobile app configurations for ad display through a recommendation engine, empowering advertisers to make real-time adjustments and maximize revenue. Additionally, I crafted searching and filtering logic for recommendation tables in React.

I created a feature switch tool with React and Django, facilitating monetization solutions for mobile app publishers worldwide. Additionally, I migrated existing feature switches to this tool using Python scripts, while also phasing out the legacy system and conducting code cleanup, reducing technical debt.