I’m a Product Designer from Argentina, currently living in California. I’ve been doing this for over 14 years , and somehow, I still enjoy it. These days, I spend more time thinking about strategy, leading teams, and making sure we’re solving the right problems before we jump into Figma.

2019 — NowMaking Sense LLCHead of UX

2019 — Now

San Francisco Bay Area

Directed UX strategy across industries such as healthcare, logistics, and legal tech, delivering measurable results for Fortune 500 companies including Aetna and Sony, as well as high-growth brands like LexisNexis, Anaplan, and Esquire.

Redesigned enterprise platforms, cutting operational costs by 40% and modernizing legacy tools into scalable, high-performing solutions.

Led cross-functional teams through discovery, vision-setting, and execution, aligning product direction with user and business goals across platforms and initiatives.

Streamlined complex workflows, increasing product adoption, accelerating onboarding, reducing support tickets, and boosting retention.

Designed employee-facing tools that improved task efficiency and rebuilt trust in underperforming systems.

2015 — 2019Making Sense LLCSenior Product Designer

2015 — 2019

Mar del Plata, Buenos Aires Province, Argentina

Led end-to-end product design across enterprise and B2C platforms, elevating UX standards and design consistency.

Introduced scalable design systems and processes, reducing rework and accelerating delivery across teams.

Mentored junior designers and collaborated with stakeholders to align design execution with product strategy.

2013 — 2015Making Sense LLCUX Designer

2013 — 2015

Mar del Plata, Buenos Aires Province, Argentina

Established UX foundations through research, prototyping, and interaction design for web and mobile products.

Contributed to product launches by delivering validated design solutions in fast-paced, agile environments.

2025 — NowPlayStationSenior Product Designer

2025 — Now

San Francisco Bay Area

Led end-to-end product design for a global HR Performance Management System, supporting employee evaluation, feedback, and goal-setting across Sony Interactive Entertainment.

Drove user research, journey mapping, and iterative design to improve usability, adoption, and clarity in complex performance management workflows.

Translated intricate organizational, regulatory, and business requirements into intuitive, scalable experiences aligned with Sony’s design standards.

Collaborated closely with product, engineering, HR stakeholders, and leadership to shape solutions that balanced employee experience with operational needs.