# Santiago Tribiani > Senior Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/santiagotribiani I’m a Product Designer from Argentina, currently living in California. I’ve been doing this for over 14 years , and somehow, I still enjoy it. These days, I spend more time thinking about strategy, leading teams, and making sure we’re solving the right problems before we jump into Figma. I’ve worked across industries like healthcare, logistics, legal, and finance, helping turn messy systems into simple, useful products. Mobile apps, web platforms, you name it. I started out pushing pixels. Now I help shape the vision, connect the dots, and keep the chaos moving in the right direction. Still learning. Still curious. ## Work Experience ### Head of UX @ Making Sense LLC Jan 2019 – Present | San Francisco Bay Area • Directed UX strategy across industries such as healthcare, logistics, and legal tech, delivering measurable results for Fortune 500 companies including Aetna and Sony, as well as high-growth brands like LexisNexis, Anaplan, and Esquire. • Redesigned enterprise platforms, cutting operational costs by 40% and modernizing legacy tools into scalable, high-performing solutions. • Led cross-functional teams through discovery, vision-setting, and execution, aligning product direction with user and business goals across platforms and initiatives. • Streamlined complex workflows, increasing product adoption, accelerating onboarding, reducing support tickets, and boosting retention. • Designed employee-facing tools that improved task efficiency and rebuilt trust in underperforming systems. ### Senior Product Designer @ Making Sense LLC Jan 2015 – Jan 2019 | Mar del Plata, Buenos Aires Province, Argentina • Led end-to-end product design across enterprise and B2C platforms, elevating UX standards and design consistency. •Introduced scalable design systems and processes, reducing rework and accelerating delivery across teams. • Mentored junior designers and collaborated with stakeholders to align design execution with product strategy. ### UX Designer @ Making Sense LLC Jan 2013 – Jan 2015 | Mar del Plata, Buenos Aires Province, Argentina • Established UX foundations through research, prototyping, and interaction design for web and mobile products. • Contributed to product launches by delivering validated design solutions in fast-paced, agile environments. ### Senior Product Designer @ PlayStation Jan 2025 – Present | San Francisco Bay Area • Led end-to-end product design for a global HR Performance Management System, supporting employee evaluation, feedback, and goal-setting across Sony Interactive Entertainment. • Drove user research, journey mapping, and iterative design to improve usability, adoption, and clarity in complex performance management workflows. • Translated intricate organizational, regulatory, and business requirements into intuitive, scalable experiences aligned with Sony’s design standards. • Collaborated closely with product, engineering, HR stakeholders, and leadership to shape solutions that balanced employee experience with operational needs. ### Senior Product Designer @ SECO - Southeast Consolidators Jan 2024 – Jan 2025 • Redesigned SECO’s legacy operations platform, turning 30+ years of institutional knowledge into efficient digital workflows. • Boosted operational efficiency and scalability, supporting onboarding of new freight and workforce clients. • Replaced outdated manual processes with responsive, intuitive interfaces tailored to field logistics. • Enabled business expansion while reducing training time for new staff. ### Senior Product Designer @ Esquire Deposition Solutions, LLC Jan 2023 – Jan 2024 • Unified fragmented operational tools into a single streamlined platform during a phase of rapid growth. • Improved workforce planning and internal coordination, leading to a 40% increase in operational efficiency. • Achieved significant gains without expanding headcount by optimizing core user flows and interfaces. • Established trust and alignment with cross-functional teams across multiple departments. ### Staff Product Designer @ Aetna, a CVS Health Company Jan 2022 – Jan 2024 • Redesigned Aetna International’s member-facing mobile app and portal to improve clarity and trust. • Increased digital claim submissions by 30%, reduced support call volume, and improved app store ratings. • Introduced KPI tracking and business-aligned UX goals to shape the roadmap. • Reimagined key journeys like “Find Healthcare” and “Submit Claims” through user research and iterative design. ### Staff Product Designer @ Vetsource Jan 2020 – Jan 2022 • Automated a complex quoting process for veterinary distributors through pricing tool redesign. • Reduced manual errors by 90% and significantly accelerated response times. • Empowered internal teams to handle higher request volumes with increased confidence. • Balanced UX improvements with deep operational insight from stakeholders. ### Senior Product Designer @ Opya Jan 2018 – Jan 2022 • Designed a digital experience for parents to track and engage with their child’s autism therapy plans. • Improved transparency and communication between families and care teams, boosting engagement and trust. • Created simple, empathetic flows tailored to the emotional needs of parents navigating complex treatments. • Translated clinical requirements into intuitive, mobile-first designs that reduced support inquiries. ### Senior Product Designer @ Anaplan Jan 2021 – Jan 2021 • Redesigned Anaplan’s core modeling interface to improve usability for enterprise planners. • Simplified logic-building and onboarding flows, reducing learning curve for new users. • Introduced real-time validation to increase modeling accuracy and reduce cross-team misalignment. • Partnered closely with PMs and engineers to ensure scalable implementation across a massive user base. ### Senior Product Designer @ LexisNexis Jan 2020 – Jan 2021 • Designed a mobile-first crash reporting and citation tool for law enforcement, extending an existing desktop platform. • Simplified field workflows by implementing native mobile design patterns like auto-populate, offline mode, and quick actions. • Designed intuitive flows for officers to generate PDFs, print reports, and attach evidence via S3 storage. • Improved usability across police departments in Edmonton, Massachusetts, Nebraska, and New Jersey, enhancing field reporting accuracy and efficiency. ### User Experience Lead @ VAS Jan 2018 – Jan 2021 • Led the UX transformation of a legacy desktop tool into a responsive web and mobile app for iOS and Android. • Designed and validated end-to-end workflows to improve accessibility for both new and experienced users. • Introduced modern UX patterns for better data entry, visualization, and offline functionality in the field. • Helped deliver a flexible, cloud-based platform with improved data management and business intelligence, driving higher adoption and user satisfaction across VAS clients. ### Product Designer @ USAA Jan 2016 – Jan 2017 • Modernized internal processes as part of USAA’s IT Process Excellence Team, designing tools to streamline collaboration and performance tracking. • Built a responsive web app and native iOS app to help IT leaders monitor and manage key performance metrics more effectively. • Created a cohesive internal branding system adopted across multiple departments, improving clarity in communications. • Designed a unified communication system—from intranet portals to email templates—enhancing team engagement and knowledge sharing across platforms like SharePoint and Confluence. ### Product Designer @ Topgolf Jan 2014 – Jan 2015 • Tackled 7-hour wait times by identifying inefficiencies in gameplay and check-in flows through stakeholder interviews and in-person research. • Led end-to-end UX improvements that simplified core user flows and streamlined in-game interactions. • Reduced taps per game by 38% and cut down screens by 25%, resulting in a more intuitive and efficient experience. • Eliminated disruptive pop-ups and modernized the interface to increase speed, usability, and player satisfaction. ### Professor of Web Design @ CAECE University - Mar del Plata City Jan 2013 – Jan 2014 • Taught courses in Web Design and Interface Development, equipping students with foundational and modern skills in HTML5, CSS3, and JavaScript. • Focused on usability principles, responsive design, and user-centered thinking, bridging design theory with hands-on, real-world application. • Mentored aspiring designers and developers, guiding them through capstone projects and portfolio work that reflected industry best practices. • Created course materials and design challenges that encouraged critical thinking, interaction design, and visual communication. ## Education ### Bachelor of Fine Arts - BFA in Design and Visual Communications, General Universidad Caece Mar del Plata Jan 2008 – Jan 2012 ### Bachelor's degree in Systems Engineering (3 years) Universidad Nacional del Centro de la Provincia de Buenos Aires Jan 2005 – Jan 2008 ## Contact & Social - LinkedIn: https://linkedin.com/in/santiagotribiani - Portfolio: https://santiagotribiani.com --- Source: https://flows.cv/santiagotribiani JSON Resume: https://flows.cv/santiagotribiani/resume.json Last updated: 2026-03-25