# Sara Diaz

> Senior Product Designer @ The Points Guy  | Red Ventures

Location: Charlotte, North Carolina, United States
Profile: https://flows.cv/saradiaz

👩‍💻 I have five years of design experience. I’ve built products from ideation to launch and collaborated with developers and the leadership team.

✨ I bring to the table a user-centric approach, a passion for pushing design boundaries, and a collaborative spirit for solving problems.

🗺🏃‍♀️When I am not designing and problem-solving I love traveling and going on runs!

💙 Portfolio: www.saradiazdesign.co

Toolstack: Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), Invision, MixPanel, Webflow

## Work Experience
### Senior Product Designer @ Red Ventures
Jan 2026 – Present | Шарлотт, NC

### Product Designer @ Red Ventures
Jan 2023 – Jan 2026 | Шарлотт, NC
As a product designer, I led end-to-end design efforts—from ideation to launch—crafting user-centric experiences that aligned business goals with user needs. I partnered cross-functionally with product, business, and engineering teams, presenting concepts and iterating based on feedback to drive measurable impact.

- Spearheaded new feature design for CardMatch, leveraging user research and data to drive over $200K in revenue and channel 100% of traffic to a new lead form experience.
- Led a lead form redesign that achieved a 26% completion rate, outperforming its predecessor—even with 7 additional questions—while maintaining high user engagement.
- Contributed to a modern, clean brand refresh and improved the design system to boost consistency and team efficiency.
- Took initiative beyond core responsibilities by co-leading the Creative Showcase, mentoring Golden Door Scholars, and speaking at AEM Remix to share insights on design and innovation.

### Designer @ PSS
Jan 2020 – Jan 2023
Collaborated with the executive team to develop innovative solutions to drive revenue and improve online presence.

- Redesigned the company website and transitioned it from WordPress to React, resulting in a doubling of page views, 50% decrease in bounce rate and higher conversion rate.
- Streamlined the sales process by creating a page that reduced the average number of days to close a quote by 50%, increased online orders from 15% to 40% and allowed users to get more insights on orders.
- Fostered a culture of innovation and problem-solving across the organization by implementing design thinking principles.

### Product Designer @ Folio
Jan 2020 – Jan 2023 | Charlotte, North Carolina, United States
Worked on Folio platform from ideation to launch, reporting directly to Creative Director and CTO.

- Led the ideation, creation, and launch of the platform, conducting testing of MVPs and gathering user data.
- Onboarded over 1,800 users and 50 schools within the first six months after the platform's launch.
- Conducted onsite customer interviews, designed interfaces with a user-centric approach, and analyzed data through MixPanel to identify points of friction and areas for improvement.

### Freelance Graphic Designer @ Freelance Graphic Designer
Jan 2016 – Jan 2021
Collaborate with clients to help them create or revamp their brands
•	Design and built websites for clients using Wordpress.
•	Design logos, packaging and campaigns to the brand
•	Created posters and digital graphics to advertise events.

### Spanish and Design Mentor @ Queens University of Charlotte
Jan 2017 – Jan 2020 | Charlotte, North Carolina Area
Led one-on-one sessions to students seeking help in Spanish and Design 
•	Listened, understood and support students in their process
•	Designed, adapted and executed individual study sessions to best meet a student’s personal needs

### Graphic Design Intern @ Enventys Partners
Jan 2019 – Jan 2019 | Charlotte, North Carolina
Designed landing pages for crowdfunding products that reached their funding goal. Collaborated with the marketing team to raise money for products. Designed user interfaces for devices, created brands for products and packaging for consumer products.

### Graphic Design Summer Intern @ The Littlefield Company
Jan 2018 – Jan 2018 | Charlotte, North Carolina Area
Assisted the company to build their brand identity. 
• Designed a brand book guide. 
•Designed printed material such as business cards and coffee labels.
• Assisted in shooting professional videos.


## Education
### Bachelor's Degree in New Media Design, Minor, Arts Leadership and Administration, Graphic Design
Queens University of Charlotte


## Contact & Social
- LinkedIn: https://linkedin.com/in/saradiazrestrepo
- Portfolio: https://saradiazdesign.co

---
Source: https://flows.cv/saradiaz
JSON Resume: https://flows.cv/saradiaz/resume.json
Last updated: 2026-03-31