A design studio delivering end-to-end product design, branding, and design systems.

• Training and supporting design teams in AI adoption through hands-on workshops and practical tooling

• Designing AI-augmented design workflows, including structured prompting and reusable prompt libraries

• Partnering with early-stage and growth teams from strategy and discovery through production

• Building a brand identity system with an internal logic that aids future decision making

• Providing strategic feedback and insight about what’s working, what isn’t, and why

Reconceptualizing Rewards – Tokenized Loyalty

FIDES is a new company that will reconceptualize loyalty rewards programs across the aviation, travel and tourism industries.

• Leading independent product and design projects for multiple clients under 4th-IR

• Designing and running AixDesign workshops focused on practical AI adoption for design teams

• Implementing AI tools into design workflows to improve speed, consistency, and decision-making

• Creating virtual agents and prompt-based design personas to support research, ideation, and critique

• Building and maintaining reusable prompt libraries for designers

• Optimizing design processes through AI integration across existing toolchains

• Managing all aspects of the design process, including leading design workshops, from ideation and research to creative conceptualization and design

• Collaborating with product owners and clients to research and develop cohesive design plans, concepts and prototypes

• Leading projects

• Mentoring design team members

• Participating in recruiting and hiring digital designers

• Providing feedback to direct reports and junior team members