# Sarah Frei > Senior Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/sarahfrei I have over 8 years of experience designing seamless and intuitive user experiences across platforms and industries. I distill complex business and user needs into comprehensive design solutions. My mission is to help your business thrive with design solutions that are not only visually compelling, but also strategically impactful. Skills: UI/UX Design, Visual Design, Product Design, Design Systems, Interaction Design, Brand Identity, Website Design, Journey Mapping, Experience Mapping, Systems Thinking, Agile Software Development, Wireframing, Prototyping, Quantitative Analysis, Qualitative Analysis, Digital Publishing, Web Production, Program Management, Leadership, Client Engagement, Consulting See my work at sarahfrei.com ## Work Experience ### Senior Product Designer @ Hirevue Jan 2025 – Present ### Senior Experience Designer @ Think Company Jan 2023 – Jan 2025 Ardian Group | B2B credentialing and event security platform • Led a UI/UX overhaul of the application’s visual design and user experience • Helped the organization move away from a reactive custom design and development model to a scalable model utilizing a design system, including a Figma library and corresponding component library in Storybook with over 35 components • Streamlined the entry scanning experience for site managers with a full redesign of the scanning interface – including customizable views, mode switching, and faster access to adjudication functions Radial, Inc | B2B e-commerce payment platform • Transformed an outdated, disorganized payment solutions tool with a complete revamp UX/UI and information architecture • Gained stakeholder buy in on the new visual direction for the product through brand discovery workshops, visual exploration, component design, and interactive Figma prototypes • Reduced customer service load and improved reporting capabilities by creating a unified dashboard with accessible data visualizations Organon & Co. | Women’s health pharmaceuticals • Conceptualized a model for an advanced AI-driven or algorithmic-based chat system tailored specifically for healthcare providers using storyboards and user flows • Disproved assumptions about AI and achieved buy in from senior leadership to focus efforts on better content strategy and access to customer reps Morningstar Inc. | Financial services firm • Designed a 0-to-1 financial portfolio analysis tool as a proof of concept for Morningstar to offer custom frontend solutions connected to their financial data APIs ### Experience Designer @ Think Company Jan 2021 – Jan 2023 Merck & Co., Inc. | Pharmaceutical company • Increased speed to market by implementing a multi-brand design system and migrating over 45 consumer-facing websites onto WordpressVIP • Owned responsive user interface design and numerous iterative cycles of review, meticulously ensuring compliance with legal requirements for consumer-facing platforms • Improved designer experience with designer onboarding documentation and supporting designers at weekly office hours ### UX and Visual Designer @ Sarahfrei.com Jan 2021 – Jan 2021 ON24 | Digital Experience Platform • Increased lead generation by 13% by using analytics data, comparative analysis, and UX best practices to prototype and implement a new design for registration pages. Aspen Policy Academy | Tech Policy Fellowship Program • Communicated policy impact to stakeholders including the Ford Foundation and the California Department of Technology by designing infographics, one-pagers, presentations, and websites to support fellows and technology leaders ### UX Web Producer @ Workday Jan 2020 – Jan 2021 | Pleasanton, California • Played an integral role in the digital production and continuous upkeep of the customer website, launching a comprehensive redesign that significantly enhanced the branded user experience while ensuring optimal functionality and engagement • Optimized the content management system by implementing a strategic fix that mitigated a two months of development, effectively slashed bounce rates, and improved overall time on page ### Website / Account Manager @ Message Lab Jan 2019 – Jan 2019 | Oakland, California • Led and managed five simultaneous digital content programs encompassing design, content creation, operations, strategic development, and active client engagement • Served as product owner for ServiceNow’s content platform and improved click through rates, time on page, and scroll depth by implementing A/B testing ### Owner, Designer @ Practitioner Plus Jan 2017 – Jan 2019 | San Francisco Bay Area • Took over ownership of a small design studio and achieved over 400% growth ($120K in sales) over one year by implementing a human-centered design approach • Led teams of writers, strategists, and developers for over 12 projects ranging from website design and development, branding, SEO, and digital marketing ### Graphic Designer @ Graphics Center, University of San Francisco Jan 2015 – Jan 2017 | San Francisco • Delivered a mix of print and digital designs for various university marketing and brand efforts • Led the creative direction of a previously unsuccessful student funding campaign by using an impactful design approach, effectively overcoming prior awareness challenges • Manage 3-5 projects at a time, often ambiguous and with aggressive deadline ## Education ### Bachelor's degree in Media Studies, Graphic Design, Film Studies University of San Francisco ## Contact & Social - LinkedIn: https://linkedin.com/in/sarahfrei - Portfolio: http://sarahfrei.com --- Source: https://flows.cv/sarahfrei JSON Resume: https://flows.cv/sarahfrei/resume.json Last updated: 2026-04-13