I partner with B2B and enterprise product teams to turn complex onboarding, activation & monetization challenges into AI-assisted, intelligent experiences that help users reach value faster.

My work focuses on:

• Improving onboarding for complex and high-friction products

• Reducing Time-to-First-Value and accelerating activation

• Designing AI-guided workflows and setup experiences

• Blending product strategy, UX, and responsible AI implementation

I work as a strategic partner to product leaders, helping teams move from “users are struggling” to “customers actually succeed with our product.”

• Walmart - 2025

• Microsoft AI - Copilot Monetization - 2025

I spearhead the design of activation and trial conversion features, focusing on product-led growth strategies to drive user engagement and revenue. Working with cross-functional teams, I translate complex product requirements into intuitive, scalable solutions for Fivetran's platform.

As a UXDX Community Ambassador, I am dedicated to bridging the gaps between Design, Research and Development teams. I curate and host events that bring together industry leaders to share insights and foster collaboration in the product development space across San Francisco's tech community.

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Drove subscription growth in challenging economic conditions

Specialized in algorithm-driven user experiences, I led the design efforts for Amplitude's first subscription model "Amplitude Plus", contributing to a 3x increase in recurring revenue. My focus on creating seamless onboarding experiences for non-technical users resulted in significantly improved adoption rates.

Key Achievements:

Boosted subscription plan adoption by through UX improvements and technical onboarding solutions.

Collaborated on product feature launches that increased platform engagement