# Sarah Khan > Product Designer specializing in Monetization & Growth Location: Fremont, California, United States Profile: https://flows.cv/sarahkhan I’m a product designer with a strong lens on growth, monetization, and complex systems — and I care deeply about craft. I’ve helped launch subscription models at Coursera and Amplitude, created dashboards for enterprise-scale data tools at Fivetran, and simplified onboarding for high-friction SaaS products. I move fluidly between strategy, research, and UI — and increasingly bring in cognitive science principles to shape more thoughtful, intelligent UX. Key Strengths: Growth Design & Monetization Strategies Data-Driven UX & Conversion Rate Optimization (CRO) Cross-Platform Design (iOS, Android, Web) User-Centric Design Solutions A/B Testing & User Research Product-Led Growth ## Work Experience ### AI Product Strategy & Growth @ Growth strategist Jan 2025 – Present | San Francisco Bay Area I partner with B2B and enterprise product teams to turn complex onboarding, activation & monetization challenges into AI-assisted, intelligent experiences that help users reach value faster. My work focuses on: • Improving onboarding for complex and high-friction products • Reducing Time-to-First-Value and accelerating activation • Designing AI-guided workflows and setup experiences • Blending product strategy, UX, and responsible AI implementation I work as a strategic partner to product leaders, helping teams move from “users are struggling” to “customers actually succeed with our product.” - Walmart - 2025 - Microsoft AI - Copilot Monetization - 2025 ### Growth Design - Activation & Monetization @ Fivetran Jan 2023 – Present | Oakland, California, United States I spearhead the design of activation and trial conversion features, focusing on product-led growth strategies to drive user engagement and revenue. Working with cross-functional teams, I translate complex product requirements into intuitive, scalable solutions for Fivetran's platform. ### Community Ambassador @ UXDX Jan 2024 – Present | San Francisco Bay Area As a UXDX Community Ambassador, I am dedicated to bridging the gaps between Design, Research and Development teams. I curate and host events that bring together industry leaders to share insights and foster collaboration in the product development space across San Francisco's tech community. Would you like to speak? Apply: https://www.uxdx.com/speak/ Would you like to get updated on our events? Join our Newsletter: https://www.uxdx.com/subscribe/ ### Design Instructor / Facilitator @ Flatiron School Jan 2025 – Jan 2025 | San Francisco Bay Area ### Senior Product Designer - Growth Activation, Monetization & Subscription @ Amplitude Jan 2022 – Jan 2023 | San Francisco, California, United States Drove subscription growth in challenging economic conditions Specialized in algorithm-driven user experiences, I led the design efforts for Amplitude's first subscription model "Amplitude Plus", contributing to a 3x increase in recurring revenue. My focus on creating seamless onboarding experiences for non-technical users resulted in significantly improved adoption rates. Key Achievements: Boosted subscription plan adoption by through UX improvements and technical onboarding solutions. Collaborated on product feature launches that increased platform engagement ### Senior Product Designer - Ad monetization, Emails & Personalization @ AdRoll, a division of NextRoll Jan 2020 – Jan 2022 | San Francisco, California, United States Led design for Nextroll's Ads platform, focusing on growth and user engagement. Designed features for ad creators, improving platform usability and driving key metrics for engagement. Key Achievements: Grew ad creator tool engagement by 4%, improving the design for better usability. Increased platform revenue by 10% through optimized design and monetization features. ### Founding Design Fellow @ On Deck Jan 2021 – Jan 2021 ### Product Designer II - Growth Monetization & Subscription @ Coursera Jan 2019 – Jan 2020 | Mountain View, California, United States Launched Coursera’s Annual Subscription Plan - "Coursera Plus" | 2020 Contributed to 3x growth in consumer revenue by designing and launching Coursera’s first Annual Subscription plan. Collaborated with cross-functional teams to develop scalable solutions for a global audience. Key Achievements: Increased subscription conversion by 40% with a streamlined checkout experience. Played a key role in scaling Coursera’s subscription offering during a critical growth phase. ### Founding Product Designer @ AlzCare Labs Jan 2017 – Jan 2019 | Palo Alto, CA Led the end-to-end design of mobile apps for dementia patients, balancing user needs with business objectives. Created accessible, user-friendly interfaces for both iOS and Android platforms, driving a 25% increase in user retention through intuitive designs. Key Achievements: Designed a cross-platform solution for elderly users. Collaborated with healthcare professionals to ensure the app met accessibility standards. - Worked closely with the executive and cross-functional team to collect business requirements. - Established human-centered design and agile processes. - Built a design system across the business and consumer products. ### Auditor @ Friends of FSH Research Jan 2009 – Jan 2011 | Kirkland, Washington, United States ### Financial Analyst & Auditor @ American Express Jan 2006 – Jan 2008 ## Education ### Accounting and Finance ACCA ## Contact & Social - LinkedIn: https://linkedin.com/in/sarah-khan9 --- Source: https://flows.cv/sarahkhan JSON Resume: https://flows.cv/sarahkhan/resume.json Last updated: 2026-04-05