Roofstock is the leading marketplace for investing in single-family rental homes. Our mission is to make real estate investing radically accessible, cost effective, and simple. We use technology to transform the way real estate is bought and sold and make real estate investing as simple as investing in stocks. Simply put, we are passionate about helping our customers build wealth through real estate.
In March 2021, Roofstock acquired Stessa and formed Roofstock Owner Services. Roofstock Owner Services is focused on delivering a self-service SaaS solution to help individual investors manage, transact, and optimize their real estate assets.
Led UI/UX design strategy for a platform serving 235K+ users and $123B in assets. Built a company-wide design system and modernized the user experience. Collaborated with engineering to deliver end-to-end designs across web, iOS, and Android. Conducted qualitative interviews, user research and testing, creating flows, wireframes, and prototypes to simplify complex real-estate workflows and improve usability.