# Sarah L.

> Senior Product Designer | Design Innovator

Location: San Francisco, California, United States
Profile: https://flows.cv/sarahl

Senior Product Designer with 10+ years of experience specializing in complex platforms, design systems, and user-centered workflows. I’ve led design strategy for products serving billions in assets, partnering closely with engineering to deliver thoughtful, scalable experiences. With a background in cognitive science, research, interaction design, and UX strategy, I focus on transforming complex problems into clear, intuitive solutions.

## Work Experience
### Senior Product Designer @ Roofstock
Jan 2021 – Present
Roofstock is the leading marketplace for investing in single-family rental homes. Our mission is to make real estate investing radically accessible, cost effective, and simple. We use technology to transform the way real estate is bought and sold and make real estate investing as simple as investing in stocks. Simply put, we are passionate about helping our customers build wealth through real estate.

In March 2021, Roofstock acquired Stessa and formed Roofstock Owner Services. Roofstock Owner Services is focused on delivering a self-service SaaS solution to help individual investors manage, transact, and optimize their real estate assets.

Led UI/UX design strategy for a platform serving 235K+ users and $123B in assets. Built a company-wide design system and modernized the user experience. Collaborated with engineering to deliver end-to-end designs across web, iOS, and Android. Conducted qualitative interviews, user research and testing, creating flows, wireframes, and prototypes to simplify complex real-estate workflows and improve usability.

### Lead Product Designer @ Stessa
Jan 2019 – Present | San Francisco Bay Area
Stessa gives the millions of real estate investors with single-family rentals, multifamily buildings, and short-term rentals a powerful new way to track, manage, and report on the performance of their real estate assets. Property owners can now see all their key metrics in one place with a visual dashboard, automate their income and expense tracking, organize all types of real estate documents, and save time with tax-ready financial reports. And best of all, Stessa is FREE for individual investors!

Stessa was founded in 2016 and acquired by JLL in 2018. Stessa joined forces with Roofstock in 2021.

### Product Designer @ HouseCanary
Jan 2017 – Jan 2018 | San Francisco Bay Area
Led the full redesign of web and mobile applications, leveraging user research and interviews to inform user-centric design decisions. Collaborated with the design team to develop and implement a comprehensive design library. Managed design projects across web, ensuring consistency and high-quality visuals.

### User Experience Designer @ RealScout
Jan 2015 – Jan 2016 | San Francisco Bay Area
Designed and delivered end-to-end UX for RealScout’s responsive web applications, creating the full homebuyer search and agent-client experience. Built responsive solutions across web and iPad, and developed data-rich interfaces including complex flows, search UIs, and visualizations.


## Education
### Bachelor of Arts (B.A.) in Cognitive Science
UC Irvine

### User Experience Design Immersive
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/hi-sarah

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Source: https://flows.cv/sarahl
JSON Resume: https://flows.cv/sarahl/resume.json
Last updated: 2026-04-13