Established the first user experience team in the agency, introduced human-centric design thinking to newly acquired digital work, and mentored designers’ growth.
Key Achievements & Engagements
•Spearheaded a Design System that reduced development time by 75%
•Increased Food Bank engagement by 135% with a new multi-channel experience
•Overhauled Wells Fargos history site experience to increase engagement
•Outperformed our Earth Month’s benchmark early through site enhancements
•Won Gramercy Institute Strategy Award in the “Best Bank-Retail Services” category for designing the Money Strategies site
