# Sarah Litak > Creative activator leading impactful design visions. Location: San Mateo, California, United States Profile: https://flows.cv/sarahlitak I am an accomplished leader with multichannel experience in product design and art direction. With an excellent track record of cultivating strategic campaigns, I’ve built brands in competitive markets, triggering a rise in consumer traffic and conversion. I have proven the ability to design engaging digital products, spearhead the launch of vital team projects, and efficiently lead and mentor designers. I optimize cross-functional collaboration on agile teams by building vital relationships across the organization. I strive to bring the user’s voice to initiatives by removing biases through empathy, testing, and analyzing research to define the problem. This approach is balanced with the needs of the business and technical possibilities by selling strategies to meet our goals. I’m always seeking opportunities to lead, grow, and build stellar experiences that make an impact. ## Work Experience ### Lead Product Designer @ Docusign Jan 2024 – Present | San Francisco Bay Area ### Senior Product Designer @ Docusign Jan 2022 – Jan 2024 | San Francisco Bay Area ### Lead CX Designer - Strategy & Innovation @ Wells Fargo Jan 2018 – Jan 2022 | San Francisco Bay Area Established the first user experience team in the agency, introduced human-centric design thinking to newly acquired digital work, and mentored designers’ growth. Key Achievements & Engagements • Spearheaded a Design System that reduced development time by 75% • Increased Food Bank engagement by 135% with a new multi-channel experience • Overhauled Wells Fargos history site experience to increase engagement • Outperformed our Earth Month’s benchmark early through site enhancements • Won Gramercy Institute Strategy Award in the “Best Bank-Retail Services” category for designing the Money Strategies site ### Senior Art Director - In Branch Advertising @ Wells Fargo Jan 2017 – Jan 2018 | San Francisco Bay Area I directed the design for customer-centric marketing and videos for 3,000 branches. Key Achievements & Engagements • Facilitated a successful nationwide credit card campaign for all bank branches • Concepted a top watched holiday social video during the holiday campaign • Founded a Culture and Welcome Club to accelerate onboarding and establish a fun working environment for our growing agency ### Volunteer User Experience Designer @ Helping Hands Community Jan 2020 – Jan 2021 | San Francisco Bay Area ### Senior Visual Designer & Creative Lead @ Macy's Jan 2015 – Jan 2017 | San Francisco Bay Area Manage multiple production designers on cross-functional enhancement projects, leading visual design for agile product builds. Foster relationships with third-party vendors to design and produce successful mobile user experiences while upholding Macy’s brand aesthetics. Lead development of digital products by building wireframes, prototypes, and branded UI designs based on user research and analysis. Key Achievements & Engagements • Led creative and UX redesign of a fully responsive registry experience — which exceeded the team’s goals by 35% — to a projected increased revenue of $65.5M. • Integrated big ticket purchasing online by mapping out complex user flow and guiding development team with wireframes, documentation and close partnership. • Piloted a new design studio process to develop strategic product concepts based on user pain points and prototype testing. • Designed and presented an innovative shopping experience prototype within a two-week sprint Idea Lab, now being funded as a new portfolio project. ### Senior Graphic Designer @ bebe Jan 2014 – Jan 2015 | Brisbane, California Directed and executed multi-platform design projects across digital and e-commerce channels, requiring diligent adherence to all of our time, cost and quality requirements. Built research presentations, analyzed consumer behaviors and met with senior leadership across marketing and sales functions. My design of promotional mailers and weekly email blasts steered traffic to our stores and enabled our sales force to succeed. Key Achievements & Engagements • Boosted revenue for outlet division by launching a successful e-commerce site with increased open and click-through rates during each Flash Sale launch. In less than a week, our second sale added $500K to outlet revenue. • Produced site enhancements based on user research, including new UI/UX design of the shopping cart; reduced consumer drop-off rate and raised conversion. • Drove traffic to stores via the construction of printed promotional mailers and weekly promotional emails for bebe outlet. • Improved brand cohesion by building guide specifying look and feel of updated bebe and bebe outlet identity ### Senior Graphic Designer @ Charlotte Russe Jan 2010 – Jan 2014 I designed collateral for the deployment across in-store, online and social media platforms. These campaigns were launched across 500+ stores nationwide, so designs needed to be universal, clear and cohesive. My other roles included constructing weekly window displays and in-store campaigns with innovative, influential concepts. I also streamlined processes for production, photo-shoots, blog optimization and resource allocation. Key Achievements & Engagements • Executed animated email and homepage campaigns (disruptors) • Designed and launched “Crazy 8” email and homepage campaign that achieved highest YTD demand • Captured $200K through self-built campaign that was reused as record-breaking Cyber Monday initiative • Built production team from scratch and led members to project success • Overhauled library systems to better support fluctuating business strategies • Consistently beat mall traffic in-stores metrics • Spearheaded design and production of 1,000+ new online promo spots ### Freelance Art Director @ Sarah Buczek Designs Jan 2005 – Jan 2014 | California Art directed and designed initiatives for startups, and small businesses including; Diaz Family Foods, Generations Skin Care, In Your Face, Learning Cents, Custom Products. Projects included branding solutions, logos, websites, trade show materials, and packaging. ### Graphic Designer @ The Creative Group Jan 2009 – Jan 2010 I planned and executed design projects for top-tier companies, including Robert Half, Minted.com, PartyCity.com, and CaféPress.com. ## Education ### BFA in Graphic Design Chapman University ### Professional Diploma in UX Design in User Experience UX Design Institute ## Contact & Social - LinkedIn: https://linkedin.com/in/sarahlitak - Website: https://www.sarahlitak.com/ --- Source: https://flows.cv/sarahlitak JSON Resume: https://flows.cv/sarahlitak/resume.json Last updated: 2026-02-23