Playtag builds StoryLine, an AI-driven behavioral analytics platform for early childhood education, supporting teachers and institutions in daily classroom decision-making.

. Led product vision and roadmap for StoryLine, an AI-powered early childhood education platform used daily by teachers and institutions

. Scaled the platform from MVP to full-scale deployment, driving 300% growth in classes, 10,000+ students, and 95.2% user satisfaction within one year

. Built AI-driven behavioral analytics translating classroom data into actionable educator insights

. Led platform strategy across educator workflows, privacy, and compliance in high-trust education environments

Scaled product and operations across Korea, the U.S., and Japan

Devsisters is a global entertainment company creating innovative games and engaging experience, built around the CookieRun IP that has been loved by more than 200M users around the world.

. Managed a global merchandise platform with 17M monthly users, driving platform scalability and optimizing e-commerce performance for a $2B business

. Led the implementation of tech-driven solution across e-commerce and community platforms, leveraging data analytics to optimize user engagement, streamline the customer journey, and increase conversion rate for CookieRun

. Oversaw end-to-end product lifecycle and P&L management, including budgeting, staffing, and revenue optimization to achieve financial goals

. Co-led a team of 40+ across brand merchandising, content creation, and platform development, ensuring seamless execution of the brand vision

. Led global merchandise and licensing strategy for CookieRun, driving product design, development, and market expansion across Korea, Japan, Thailand, and Taiwan. Secured high-impact partnerships with major licensing agencies and industry leaders in tech, media, and consumer brands

. Directed end-to-end merchandise operations for a 200+ SKU product lineup, overseeing creative direction, supply chain management, and retail/online sales, ensuring product success and sustained customer satisfaction in a competitive global market

. Spearheaded design research and analytics to guide product strategy for the Galaxy S3-5 series, influencing both global design trends and consumer expectations in the smartphone industry

. Directed cross-functional teams to deliver scalable product solutions for global markets, including the 30 SKU smartphone portfolio, aligning design and technology roadmap with market trends and consumer behavior

. Showcased upcoming products and innovations at high-profile global events like MWC and CES for 3 consecutive years, leading presentations that emphasized Samsung’s global leadership in mobile design and cutting-edge technology

. Directed product development for Strawberry Shortcake rebrand, delivering a cohesive brand experience

. Managed end-to-end execution of 15+ SKUs per quarter, ensuring seamless coordination between design, engineering, and marketing teams to meet cost, quality, and time-to market goals