Aided three separate clients on projects ranging from the redesign of an in-app B2B SaaS pricing model; establishing a new business’ brand identity, logo, and pitch deck; and complete event branding for 150+ person investment summit.

Led design efforts within cross-functional team focused on SaaS and Enterprise software that helps urgent care clinics grow their patient reach and optimize their workflow.

Designed and shipped product improvement that significantly optimized the workflow of 200+ users each day and helped secure a new partner upsell.

Participated in customer feedback sessions with the Support team to identify pain-points and potential product improvement opportunities.

Presented design solutions to key stakeholders at product reviews and iterated quickly based on feedback.

• Sole designer of early stage startup

• Leading design efforts for Tastry’s native mobile app, two websites, B2B web application, marketing collateral, email newsletters, and pitch decks

• Establishing design standards and branding of all products

• Meticulous prototyping, testing, and iterating throughout design process

• Ability to wear multiple hats, confronting projects that require various design skills including graphic design, content creation, brand identity, UX copywriting, and packaging design

• Collaborating closely with business executives, developers, and marketing team to turn business objectives into user friendly products