HER is the world's largest dating and social platform for queer women, trans and non-binary people. HER was acquired by The Match Group in 2025. The retained app design reflects the UX and UI I envisioned + created while I was Head of Design.
•Led the Design team in a fast-paced, cross-functional environment.
•Created + managed operational processes, priorities & resources to scale design and cross-functional collaboration.
•Created and owned the Design Playbook: brand guidelines, design system, tools, and best practices for collaboration.
•Promoted cross-functional scaling by leading efforts to build Figma templates and a remote library of brand assets.
•Provided creative direction for performance-driven brand campaigns across Growth, Lifecycle, + Social Media teams.
•Sole product designer for iOS and Android apps.
•Defined processes & responsibilities across Design, Product, and Engineering to work collaboratively to deliver results.
•Owned app improvements based on customer insights, UX research, testing, and executive stakeholder input.