# Sarah Piper-Goldberg > Product Design Manager, ACLU Location: San Francisco Bay Area, United States Profile: https://flows.cv/sarahpipergoldberg I’m an experienced design leader with a demonstrated history of solving problems across large-scale companies, small startups, and non-profits. I’m a systems thinker with an expertise in navigating ambiguity and improving operations to scale design systems and practices cross-functionally. I lead projects and features from creative direction, to strategy, execution, and launch. As an expert-generalist, I excel at a widespread range of skills and responsibilities. I manage and provide strategy and direction within my design team, as well as communicate and collaborate with executives, while still contributing directly to the user experience of the product. I am passionate about diversifying the design industry, and love serving as a mentor for new designers entering the field. ## Work Experience ### Associate Director of Product Design @ ACLU Jan 2023 – Present • Own vision, management, and operations related to Product Design (UX, UI, Design Systems) and User Research.  • Lead and manage Product Design team, including contract Designers. • Manage the creation and implementation of the ACLU’s first ever Design System. • Work with Product + Engineering leadership to propose, oversee, and improve cross-functional processes. • Support Product Designers through all parts of the design process, critiques, and career growth. • Oversee cross-functional, design-driven projects, including a multi-year effort to redesign and rebuild 50+ ACLU Affiliate websites to align with the ACLU National brand and Design System. • Collaborate with the ACLU Brand Design team, including advising on an org-wide brand refresh, with an eye towards digital implementation and accessibility compliance. • Selected to serve as the Technology Team’s representative on the org-wide Disability and Accessibility Inclusion Task Force based on digital accessibility expertise. ### Design Mentor @ adplist.org Jan 2022 – Present Mentor designers across all industries on career path advice, team management strategies, interview and portfolio preparation, managing burnout and imposter syndrome, and more. ### UX/UI Mentor @ Springboard Jan 2020 – Jan 2023 Long-term mentorship of aspiring design students to help them transition into UX/UI roles. Conduct weekly 1:1 sessions providing feedback on projects as well as insight on design decisions, career advice, and the industry. ### Head of Design @ HER Social App Jan 2020 – Jan 2023 HER is the world's largest dating and social platform for queer women, trans and non-binary people. HER was acquired by The Match Group in 2025. The retained app design reflects the UX and UI I envisioned + created while I was Head of Design. • Led the Design team in a fast-paced, cross-functional environment.

 • Created + managed operational processes, priorities & resources to scale design and cross-functional collaboration. • Created and owned the Design Playbook: brand guidelines, design system, tools, and best practices for collaboration.
 • Promoted cross-functional scaling by leading efforts to build Figma templates and a remote library of brand assets. • Provided creative direction for performance-driven brand campaigns across Growth, Lifecycle, + Social Media teams.
 
 • Sole product designer for iOS and Android apps. • Defined processes & responsibilities across Design, Product, and Engineering to work collaboratively to deliver results.

 • Owned app improvements based on customer insights, UX research, testing, and executive stakeholder input. ### Senior UX Designer, Amazon Honeycode @ Amazon Web Services (AWS) Jan 2019 – Jan 2020 | San Francisco Bay Area Amazon Honeycode allows you to quickly build mobile and web apps for teams, without programming. I was part of the Honeycode team from the early conception through launch. • Lead designer researching, concepting, and designing innovative new features unique 
 to the (then pre-market) product. • Presented product concepts and new features to Amazon Senior Leadership. • Lead designer for Amazon Honeycode's first time user experience and onboarding. • Established accessibility and inclusive design best practices and documentation across the Design team and system. • Design Team Scrum facilitator: lead Design team’s sprint planning and standups to ensure designers were on track and had necessary information to complete their projects. ### UX Designer, Amazon Honeycode @ Amazon Web Services (AWS) Jan 2017 – Jan 2019 | San Francisco Bay Area ### UX Researcher, Amazon Honeycode @ Amazon Web Services (AWS) Jan 2017 – Jan 2017 | San Francisco Bay Area • First UX Researcher hired on the team • Conducted qualitative studies with potential customers to validate Honeycode's proof of concept • Contributed to the initial persona studies that defined Honeycode's customer audience ### Operations Lead @ Joyable Jan 2016 – Jan 2017 | San Francisco, CA Joyable is an app-based digital therapy innovator offering the first comprehensive mental health system designed to address individual needs, ensure access to the right support, and track outcomes rigorously. • Managed cross-functional communications between the Coaching team and all other teams to ensure improvement of coaching processes as the company scaled. • Designed and conducted onboarding and training sessions around new products and processes. • Partnered with Data team to create and run SQL queries to gain insight on baseline metrics and develop dashboards. • Collaborated with Product and Engineering to design, build, test, and release a custom CRM to track and communicate with clients. ### Coach Lead @ Joyable Jan 2016 – Jan 2016 | San Francisco Bay Area • Designed an approach to revolutionize the coaching communication protocol to focus on SMS, leading to a 50% increase in coaches’ client capacity. • Defined and implemented coaching leadership management processes. • Managed and guided a team of coaches to support clients through an online Cognitive Behavioral Therapy program. ### Client Coach @ Joyable Jan 2015 – Jan 2016 | San Francisco, CA • Supported a portfolio of 60+ clients while maintaining top engagement metrics. • Created organization systems to keep track of clients. • Designed client-facing materials. • Designed, implemented, and led a coaching operations experiment that redefined client-coach interactions. ### Campaigns Engagement Manager @ Do Something Jan 2015 – Jan 2015 | Greater New York City Area • Created, coordinated, and ran sessions with users to discuss causes they cared about and elicit campaign feedback to increase engagement. • Planned and facilitated workshops with users to create their own campaigns. • Analyzed user data to identify new segments to engage. ### Campaigns Manager @ Do Something Jan 2014 – Jan 2015 | Greater New York City Area • Created 50+ campaigns as part of a sprint to grow the campaign database by 500%. • Managed Campaigns Associate ### Campaigns Associate @ Do Something Jan 2013 – Jan 2014 | Greater New York City Area • Conducted research, formulated strategy, and managed the execution of national, online social change campaigns. • Designed supplemental campaign materials. • Managed corporate relationships for sponsored campaigns. • Collaborated with Marketing and Creative teams to create campaign PSAs, celebrity engagement, and youth outreach plans. ### Hiring, Recruiting, + Internship Program Coordinator @ Do Something Jan 2012 – Jan 2013 • Led employee recruiting, hiring, and onboarding. • Created and promoted office culture. • Managed college and high school internship programs. • Authored a chapter about running the college internship program in “The XYZ Factor.” • Managed communication with former employees. ## Education ### Bachelor of Fine Arts (B.F.A.) in with Honors, Communication Design Parsons School of Design - The New School ### Associate of Arts (A.A.) in with Honors, Liberal Arts and Sciences/Liberal Studies Bard College at Simon's Rock ## Contact & Social - LinkedIn: https://linkedin.com/in/sarahpipergoldberg - Portfolio: http://www.sarahpipergoldberg.com --- Source: https://flows.cv/sarahpipergoldberg JSON Resume: https://flows.cv/sarahpipergoldberg/resume.json Last updated: 2026-03-25