Spearheaded product design initiatives that drove measurable business impact, leading end to end redesigns of core consumer and B2B experiences that increased booking conversion rates and enhanced restaurant partner satisfaction. Conducted user research sessions and partner interviews that directly informed product roadmap priorities, while establishing scalable design processes and cross functional collaboration frameworks.

Founded company-wide lightning talk program to elevate presentation skills across 400+ employees, demonstrating leadership beyond design deliverables.

Delivered comprehensive merchant experience solutions that streamlined complex workflows including loyalty program management and digital gift card operations, directly improving merchant retention and operational efficiency. Architected and built complete Figma component library for consumer mobile applications, reducing development time by 30% while establishing design consistency across web, iOS, and Android platforms.

Co-led Women in Tech initiatives and company book club focused on gender equality, championing inclusive workplace culture alongside core product responsibilities.

Transformed three flagship financial applications through comprehensive UX redesign that improved user engagement and reduced task completion times for both consumer and enterprise audiences. Built foundational design system components and created 300+ iconography assets that established visual consistency across the product ecosystem. Collaborated closely with Business Analysis and Development teams to translate complex financial requirements into intuitive user experiences, bridging business needs with user centered design principles.