# Sarah Sage > Sr. UX Designer (Freelance) Location: San Francisco, California, United States Profile: https://flows.cv/sarahsage Senior UX/Product Designer of Scale & Startups | From Global Streaming to Early Stage AI For me, design has always been about the why. Why do people behave the way they do, and how can we shape systems that feel natural, fair, and a little more human? That lens has carried me from anthropology research to visual storytelling to designing for one of the biggest live-streaming platforms in the world. At Twitch, I led projects like Twitch Charity and Creator Goals, turning complex systems into experiences that felt intuitive, invisible, and deeply engaging. I thrive in ambiguity, where the problem isn’t fully defined yet and the “right” answer means balancing business needs with human behavior. That’s why I also love consulting with startups, whether it’s designing fitness apps that motivate without punishing, or exploring how AI can actually serve people instead of overwhelm them. At the core, I’m driven by curiosity: understanding how people move, decide, wait, give up, or lean in, and then shaping products that meet them there. 🔗 Portfolio: hawkinson.design Specialties: 🔹 As simple as asking the right questions, even the uncomfortable ones 🔹 Making complex systems simple (mobile commerce, subscriptions, gamification) 🔹 Bridging anthropology, storytelling, and UX to design experiences people remember 🔹 Leveraging new AI tools for rapid ideation, prototyping, and research 🔹 Tools: Figma, Sketch, Adobe XD, InVision Let’s connect, I’m always looking for teams that care about solving the right problems. ## Work Experience ### Product Identity Architect (Brand → UX → UI → Systems) @ Tiny Globe Jan 2025 – Present | California, United States ### Senior User Experience Designer @ Twitch Jan 2023 – Jan 2024 | United States ### UX Designer II @ Twitch Jan 2021 – Jan 2023 | Seattle, Washington, United States Viewer Needs - Commerce ### UX Designer @ Twitch Jan 2020 – Jan 2021 | Seattle, Washington, United States Commerce UX Design Team ### User Experience Designer @ General Assembly Jan 2020 – Jan 2020 | Greater Seattle Area Client: City of Seattle IT Management System Redesign Lead user research and interviewed 12 target users, affinity diagrammed the results to define the user pain points. Communicated research findings continually to ensure that our innovative designs stayed aligned with user needs and achieved a 49.3% usability increase. Collaborated with stakeholder and project manager to identify and prioritize research opportunities and presented findings and recommendations. Conducted usability testing for interaction design feedback and conducted A/B testing on language elements. Developed a brand voice and tone to establish language consistency across IT Service platforms achieving more user friendly experience. ### Product Designer @ Know Yourself Jan 2017 – Jan 2019 | 1714 Franklin St #350, Oakland, CA 94612 Conducted quality assurance testing and managed recruiting process for usability testing on the product. Worked in partnership with Art Director and art team to create storyboards, animatic, 2D and 3D visual elements for hard deadlines. Designed and conducted research projects from start to finish: established goals, scope and budget, developed test plans and tested artifacts, recruited participants, moderated sessions, analyzed findings, reported results and made recommendations. Co-developed five new IPs that created a 90% increase in wholesale orders and secured purchases from Target, Hot Topic, Spencer’s, Toys R Us, Party City, Marshall’s. ### Visual Designer @ Freelance Jan 2014 – Jan 2019 | Greater Seattle Area Tabled at professional art conferences and exhibitions and expanded customer base by 80%. Developed brand expression, including identity packages, logo, advertising, merchandise, Studio X. Illustrated 23 detailed flashback pages for the graphic novel Legend: Defend the Grounds, Z2 Comics. Featured in Entertainment Weekly, Nerdist, io9, and more. ### Gallery Manager @ Sketchpad Gallery Jan 2016 – Jan 2017 | 505 Natoma St, San Francisco, CA 94103 Designed and managed gallery website, product sales, and social media strategies, generating a 40% increase in revenue. Worked with creative leaders, marketing managers and gallery directors on planning and executing exhibits. Curated 10+ gallery shows for film and game industry professionals increasing sales by 45%.Executed high-quality, cohesive print and digital design deliverables for customer-focused marketing. ### Visual Designer @ 13th Generation Productions Jan 2015 – Jan 2015 | San Francisco Bay Area Collaborated with the Creative Director and design team to build a visual asset library and style guide. Meticulously designed the visual hierarchy and created wireframes and prototypes to pre-visualize designs. Developed storyboards, animatic and concept art which secured $1 million in project funding. ## Education ### Master’s Degree in Visual Development Academy of Art University ### User Experience Design Immersive General Assembly Seattle ### Bachelor’s Degree in Cultural Anthropology and Sociology Pacific University ## Contact & Social - LinkedIn: https://linkedin.com/in/sarahhawkinson - Portfolio: https://www.hawkinson.design --- Source: https://flows.cv/sarahsage JSON Resume: https://flows.cv/sarahsage/resume.json Last updated: 2026-04-13