# Sarah Sahda Shabirah

> Product Designer | YSEALI Fall 2025

Location: Indonesia, Indonesia
Profile: https://flows.cv/sarahsahdashabirah

With 4 years of experience as a Product Designer, I thrive at the intersection of design, strategy, and research. Currently, as an Individual Contributor in an AI company, I’ve played a key role in launching successful products, driving 90% business satisfaction. Before that, I also contributed to scaling a SaaS platform to 35K+ users. I love turning data-driven insights into impactful design decisions.

My field of interest: Design Strategy, Human-AI Interaction (HAX), Accessibility & inclusive design, and Business design.

📖 Read my thoughts on Medium: https://medium.com/@shabirah.sarah

## Work Experience
### UI/UX Designer - Individual Contributor @ Kata.ai
Jan 2024 – Present

### UI/UX Designer @ Kata.ai
Jan 2023 – Present | Jakarta, Indonesia
- Accelerate average task completion time decreased > 40% on KataCX feature from end-to-end design revamp
- Conducting multiple research to empathize users and gather insights
- Collaborate with product marketing to applied UX Journey on PLG process
- Facilitating Design Sprint strategy for Kata’s Client to achieve their goals (ex: product enhancement)
- Help achieve 70% reduction in operational costs for our clients, revolutionizing customer service efficiency.
- Successfully launch 5+ enhancement feature in Kata business dashboard in less than a quarter

### YSEALI (Young Southeast Asian Leadership Initiative) Academic Fellows @ U.S. Department of State
Jan 2025 – Jan 2025 | Arizona, United States

### UI/UX Designer @ majoo Indonesia
Jan 2021 – Jan 2023
- Collaborate with UX researcher to conduct research in order to gather insights or validate
- Do end to end design process for Majoolite and eventually downloaded by 10K+ users on Google Play Store and App Store
- With my contribution in Majoolite, it to be the one of designs curated by Chamjo with others 500+ screenshot patterns of of Asia-based apps
- Helping enhancement of manage variant product with produced 3+ design format including Majoo app and Majoo dashboard and a successful launch to a user base of 35K Majoo clients.
- Help to create a new Design System, called Retina

### Brand Marketing Member @ AIESEC in Universitas Brawijaya
Jan 2021 – Jan 2022
AIESEC is an international youth-run, non-governmental and not-for-profit organization that provides young people with leadership development, cross-cultural internships, and global volunteer exchange experiences.

- Responsible for how the general public perceive us
- Charge of the visual look of AIESEC Universitas Brawijaya
- Creating and managing social media performance
- Brand awareness and ensuring every design is fit to our standards

### UI/UX Designer @ Dipa Inhouse
Jan 2021 – Jan 2021

### Frontend Engineer Path - Generasi Gigih Participant @ Yayasan Anak Bangsa Bisa
Jan 2021 – Jan 2021
Yayasan Anak Bangsa Bisa Founded by Gojek, committed to developing resilient changemakers by leveraging on technology and innovation. Along with impact partners, Generation Girl, XL Axiata Future Leaders, Markoding, Cakap and Progate launched #GenerasiGIGIH, a flagship collaboration program aimed at tackling future tech talent shortage in Indonesia.

- Learning about HTML and CSS, Git, Javascript, and React JS
- Learning English and Basic of Information Technology and Computer
- Get a career preparation from XL Axiata Future Leaders

### Zetizen Internship Batch 2 @ Jawapos Group
Jan 2019 – Jan 2019 | Surabaya, Jawa Timur, Indonesia
Zetizen was a youth column on Jawa Pos newspaper based in Surabaya, but published nation wide Mentored by Arie J (Founder of Froyonion) , Mada Riyanhadi (Brand Designer at Visuel Project), and other mentors who expertise in Photography, Content Creating, and Videography

- Conceptualizing content to Zetizen's Social Media such as Youtube, Instagram and Jawapos newspaper
- Editing content and take a video of content
- Collaborating with coffee shop in Surabaya to providing our content


## Education
### Civic Engagement
Northern Arizona University

### Bachelor's degree in Management Information Systems, General
BINUS University

### Associate's degree in Information Technology Computer
University of Brawijaya

### Mathematics and Science
SMA Negeri 1 Sidoarjo


## Contact & Social
- LinkedIn: https://linkedin.com/in/sarahsahdas
- Portfolio: https://medium.com/@shabirah.sarah

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Source: https://flows.cv/sarahsahdashabirah
JSON Resume: https://flows.cv/sarahsahdashabirah/resume.json
Last updated: 2026-03-31