# Sarah Y. Lin > Human-Centered Innovation Strategist | Experiential Design | Founder & CEO | Designing the human layer of lived spaces, products, and organizations. Location: San Francisco Bay Area, United States Profile: https://flows.cv/sarahylin I help organizations understand what people truly need and design solutions people actually use. Over the past 20+ years, my work has evolved from leading brand and market strategy to helping organizations translate invisible human experience into spaces, products, and rituals that drive meaningful engagement and performance. I began my career as a creative director, leading brand and marketing initiatives for Fortune 500 companies, high-growth startups, and mission-driven nonprofits. After a decade in the corporate world, I co-founded a social enterprise empowering marginalized women in India. From seed to end consumer, we built a fair-trade lifestyle brand carried in more than 250 stores globally, including Nordstrom, Restoration Hardware, and Anthropologie. I was recognized by LVMH as a rising entrepreneur, and our work was featured in Martha Stewart Living and other national publications. Today, through my consultancy practice, I partner with global technology teams, major nonprofit organizations, and community leaders to design human-centered systems that people can actually flourish collaboratively. My approach integrates neuroaesthetic insight, embodied facilitation, and material-based prototyping to help teams move from abstract user data to lived human understanding. Recent engagements include guiding large-scale digital organizations to strengthen relational leadership and collaborative ownership, and partnering with nationally recognized nonprofits to prototype new models of engagement that help emerging generations experience meaning and connection in more embodied ways. Across contexts, the focus is consistent: turning human insight into environments and practices that improve adoption, trust, and creative capacity. Former CEO and entrepreneur. Lifelong maker in clay and light. Still most energized when something invisible finally takes form. ## Work Experience ### Creative Director | Brand & Business Strategist & Coach @ Sarah Y. Lin Consulting LLC Jan 2001 – Present | San Jose, Ca Utilized Human-centered design to solve remote business challenges and employee engagement. Brand identity development, retail and web marketing strategies, social media consultation, collateral design, logo design. Client list: Levi Strauss, Lucille Packard Children's Hospital, Stanford University, State of Hawaii, Jim Beam, Go Check Kids. ### Guest Lecturer at Hasso Plattner Institute of Design (d.school) @ Stanford University Jan 2024 – Present Stanford d.school — Design for Health Equity • Delivered rapid Design 101 onboarding for student cohort • Introduced sandbox methods for engaging non-verbal populations • Expanded toolkit for equity-centered human insight gathering ### Partner @ Revelateur Co. Jan 2022 – Present Selected Client Outcomes: Global Digital Platform — Leadership & Collaboration • Strengthened cross-team trust and shared ownership • Introduced repeatable relational practices adopted across teams • Positioned human connection as a performance enabler National Nonprofit — Next-Gen Engagement • Prototyped new experiential engagement models • Shifted internal strategy from program-first to experience-first • Equipped leadership with testable implementation pathways Distributed Workforce — Remote Connection Design • Designed tactile connection kits for hybrid teams • Improved perceived team connection and engagement • Demonstrated scalable experiential culture practices At Revelateur, we enhance teams and organizations by offering the following benefits: Strategic Problem Solving: We excel in reframing challenges, enabling you to see them as opportunities for growth and innovation. Hands-On Learning: We create experiential learning moments that empower your team to acquire practical skills and knowledge. Compelling Narratives: Our expertise in crafting engaging stories helps you transform inspiration into real-world impact, driving your organization's success. Clients include: Apple, Virgin Atlantic, Lyft, eBay, Omidyar Network and Gates Foundation. www.revelateur.co ### Fractional CMO @ ILUMIN Education Jan 2024 – Present ### Children's Product Development Consultant @ Anchal Jan 2023 – Jan 2024 Developed a new line of children's wear collection utilizing existing handicrafts of the sewing units. CPSIA consultation for safety and tracking, established processes, in-house guidance and checks. ### Creative Director, Co-Founder @ Ellie Fun Day Jan 2011 – Jan 2023 | San Jose, CA Ellie Fun Day designs organic baby blankets & accessories that change the lives of marginalized women in India. Our passion is to design beautifully luxurious baby blankets & gifts made of organic, environmentally friendly materials. Our challenge is to provide a sustainable living and relevant job skills by sourcing and producing our products through marginalized women. Our heart is to change the world one blankie at a time. Our products have been in over 250 stores globally including Nordstrom, Anthropologie, Restoration Hardware and Barneys NYC. ### Design Director @ Larsen (a RAZR company) Jan 2006 – Jan 2010 | California, United States Implemented marketing and design strategies for global product launches, social media consultation, sustainability report design, brand development, managed a team of designers, art direction, vendor and talent production management. Client list: Applied Materials, Charles Schwab, Boston Scientific, Invisalign, Wausau Papers, Brocade, Safeway ### Senior Graphic Designer @ Intuit Inc. Jan 2005 – Jan 2006 Designed and art directed corporate Annual Reports, designed POS marketing collateral, packaging design for TurboTax, Quicken, Quickbooks, streamlined design process for internal creative services group, developed and designed internal employee communications ### Graphic Designer @ Pressley Jacobs Jan 2001 – Jan 2003 Brand and Identity design, marketing collateral, annual reports, website design, print production and management, art direction, photoshoots. Client List: Northern Trust, Treats, Sabre Holdings, Equity Office, Resource Graphics, Newell Rubbermaid, Scott Foresman ### Interactive Coordinator @ Brilliant Media Jan 1998 – Jan 2000 web content management, producer, site mapping, designed marketing presentations, maintained IT flow, budgeting. Client List: Deloitte and Touche, Howard Hughes Medical Institute, DARPA ## Education ### B.S. in Psychology University of California, Davis ### Miller Center - Global Social Benefit Incubator in Social entrepreneurship Santa Clara University ### Image Transfer and Design California College of the Arts ### Custom Fashion Design in Fashion Design Cañada College ### Graphic Design Platt College ### Mills High School ## Contact & Social - LinkedIn: https://linkedin.com/in/sarahylin - Website: https://www.sarahylin.com - Website: https://www.revelateur.co --- Source: https://flows.cv/sarahylin JSON Resume: https://flows.cv/sarahylin/resume.json Last updated: 2026-04-08