# Sara Littlefield > Senior Creative Strategist at Salesforce Location: San Francisco Bay Area, United States Profile: https://flows.cv/saralittlefield As a Product Manager at Salesforce, I manage cross-cloud retail demos used by thousands of Solution Engineers. I orchestrate the strategic creation and promotion of intricate, multi-cloud demos supporting new product launches, acquisitions, industry scenarios, and field innovations within the retail demo environment. I also develop and maintain demo scripts and how-to documentation to enable Solution Engineers to deliver value-driven product demos. In addition to my role at Salesforce, I have experience as a Product Designer, where I designed UX and branding projects across web, mobile, and app platforms, primarily in the food and beverage industries. I conducted user research, created wireframes, design systems, prototypes, and user flows to gain insight and ensure an end product with meaningful user value. I collaborated with clients and developers to craft usable and inclusive digital interfaces. I am passionate about creating innovative and impactful solutions that enhance user experience and drive business success. ## Work Experience ### Senior Creative Strategist @ Salesforce Jan 2026 – Present | San Francisco, CA ### Team Lead, Demo Engineering @ Salesforce Jan 2024 – Jan 2026 | San Francisco Bay Area Promoted to Team Lead to act as interim manager during managerial leave. Lead strategic initiatives to drive innovation, streamline best practices, and align the team to do our best, most impactful work. Mentor team members and represent team with leadership. ### Senior Product Owner, Retail @ Salesforce Jan 2021 – Jan 2026 | San Francisco Bay Area Manage cross-cloud retail demos used by thousands of Solution Engineers and go-to-market teams at Salesforce. Orchestrate the strategic creation and promotion of intricate, multi-cloud demos supporting new product launches, acquisitions, industry scenarios, and field innovations within the retail demo environment Develop and maintain demo scripts and how-to documentation to enable Solution Engineers to deliver value-driven product demos Lead enablement sessions and deliver release communication Serve as the lead designer and brand owner of the Northern Trail Outfitters (NTO) brand; a fictitious company built to mimic a best-in-class, real-world retailer implementing 100% live Salesforce products across clouds Lead strategic workshops to optimize operational standards, foster team alignment and enhance productivity ### Product Designer @ littlefield.design Jan 2020 – Jan 2021 | Oakland, California, United States • Designed UX and branding projects across web, mobile, and app platforms, primarily in the food and beverage industries including one of Eater's Top 2024 Restaurants, Besharam (besharamrestaurant.com) • Conducted user research, created wireframes, design systems, prototypes and user flows to gain insight and ensure an end product with meaningful user value • Collaborated with clients and developers to craft usable and inclusive digital interfaces ### Development Lead @ Myotonic Dystrophy Foundation Jan 2019 – Jan 2021 | Oakland, California, United States • Charged with creating and implementing comprehensive communication action plan to target different funder segments to achieve fundraising goal • Cultivated high level donors • Oversaw gift processing and managed donor CRM (Salesforce) • Exceeded fundraising goal each year, exceeding previous goals during the first virtual gala in 2020 • Designed virtual conference platform and visual assets catered to the accessibility needs of the community • Crafted graphic fundraising and accessibility toolkits for various campaigns, including the first ever international myotonic dystrophy awareness day • Drove fundraising and donor development, managed Salesforce database • Acted as liaison between staff, board and community; managed CEO transition ### Event Manager @ Google (via The Mint Agency) Jan 2018 – Jan 2018 | San Francisco Bay Area • Exclusive event manager and producer for the Google Mid-Market team • Produced conferences, summits and multi-faceted for 500+ attendees • Crafted and managed online experiences tailored to client needs • Maintained and furthered client relationships • Partnered with designers to create custom Google event decor ### Event Manager @ Samantha Smith Productions Jan 2017 – Jan 2018 | San Francisco, CA • Designed and produced boutique corporate events • Organized and oversaw all vendors operations and scheduling ### Account Executive @ Yelp Jan 2016 – Jan 2017 | San Francisco, CA • Delivered average 260% of quota • Managed book of 500+ small businesses through Salesforce CRM • Top producer amongst a nationwide group of 150 representatives • Mentored new employees through management training programs for top performers ### Art Director @ Lair of the Golden Bear Cal Alumni Association Jan 2014 – Jan 2016 Lair of the Golden Bear, Camp Gold Staff 2014 - 2016 Lifeguard 2014 Art Director 2015 Teen Director 2016 ### Lead Designer, Annual Gift Campaign @ University of Puget Sound Jan 2015 – Jan 2016 | Tacoma, WA ### Experiential Learning and Communications Design Assistant @ University of Puget Sound Jan 2015 – Jan 2016 | Tacoma, WA ### Lifeguard @ University of Puget Sound Jan 2014 – Jan 2016 | Tacoma, Washington ### Event Design Intern @ Samantha Smith Productions Jan 2012 – Jan 2013 | San Francisco Bay Area ## Education ### Bachelor of Arts - BA in Communication and Media Studies, French Language and International Affairs University of Puget Sound ### French Language and Literature Université Bourgogne Europe ### UC Berkeley Extension ## Contact & Social - LinkedIn: https://linkedin.com/in/saralittlefield - Portfolio: https://www.littlefield.design/ --- Source: https://flows.cv/saralittlefield JSON Resume: https://flows.cv/saralittlefield/resume.json Last updated: 2026-04-13