• Building Quest Staffing’s website by leading discovery, competitor review, IA, and a brand guide, designing for better SEO, CRO, and analytics. Result: stronger lead quality and a site set up to scale.
• Performing user's discovery, research and testing to enable an Agentic workflow mapping and design using n8n, Apollo.io, etc., for a Financial forensic Expert witness firm - Veritas Analytics LLC in lead generation, communication and client onboarding automation
• Defining a statewide training plan for IN.gov by interviewing 20+ webmasters, building personas, and aligning to DOJ and WCAG. Prototype modules and test with 6–10 users. Plan supports a 19-month rollout to upskill 100+ webmasters.
• Improved a hospital client’s service model through field research in ERs, 12+ clinician interviews, and journey mapping. Exposed key gaps that shaped staffing and rollout.