# Sasha Fletcher > Staff Product Designer, New Products at Calendly Location: Oakland, California, United States Profile: https://flows.cv/sashafletcher My name is Sasha and I am a user experience designer. With my background in psychology and anthropology, I excel at empathizing with users and thinking critically and holistically about improving UX. With my added background in teaching and education, I'm able to think beyond theory and put into practice heuristics and cultural competency. ## Work Experience ### Staff Product Designer, New Products @ Calendly Jan 2026 – Present | San Francisco Bay Area ### Staff Product Designer @ Affinity.co Jan 2024 – Jan 2026 ### Senior Product Designer @ Affinity.co Jan 2023 – Jan 2024 ### Senior Product Designer @ Drift Jan 2022 – Jan 2023 | Oakland, California, United States ### Product Designer ⚡️ @ Drift Jan 2021 – Jan 2022 | Oakland, California, United States ### Product Designer @ EarnUp Jan 2020 – Jan 2021 | San Francisco, California, United States • A consumer-first financial technology platform that intelligently automates loan payment scheduling and provides savings options to prepare for homeownership • Owned and led the end-to-end design process of new features, iterations, and product proposals at EarnUp • Documented and helped maintain usage guidelines and specs for components and patterns within our design system • Leveraged user research, analytics, and A/B testing to validate design solutions and identify opportunities ### UX Designer @ CloudBees Jan 2019 – Jan 2020 ### Associate UX Designer @ CloudBees Jan 2019 – Jan 2019 • Provider of continuous delivery software services that is building the world’s first end-to-end solution to software delivery management • Prioritized requests for UX specifications and design deliverables from stakeholders • Identified potential bottlenecks in user acquisition and designed onboarding flow that served to educate users • Contributed component design to CloudBees’ design system; used Sketch, Abstract, and InVision to create and share assets with designers and developers ### User Experience Designer @ Various Jan 2018 – Jan 2020 | Oakland, CA Actio • Mobile fitness application that promotes local fitness providers to users • Spearheaded the UX design of the iOS mobile app. Responsibilities included gathering user insights, developing information architecture, wireframing, prototyping, and justifying design decisions • Established modular approach to UX design with grid-based layouts and pattern libraries • Created and organized user testing on interactive prototype that resulted in average task success rate of 90% Crobot.io • Platform aimed at engineers that provides a system for organizing and keeping track of rulesets for Github repositories • Collaborated with two other designers and the lead engineer to determine minimum viable product based on development constraints • Proposed new user flow and onboarding process that would aide engineering workflow Pocket Chefs • Consumer-facing platform that connects young families to professional chefs to help with meal prep each week • Collaborated with user researchers to identify key pain points in original design with sessions from 10+ participants • Worked with leadership and developers to design the desktop and mobile platform on Wordpress for hundreds of monthly users • Optimized user experience including layout and content for better discovery and overall delight ### UX Design Apprentice @ Bloc Jan 2018 – Jan 2019 | San Francisco Bay Area • Worked with senior designers to create 4 SAAS and consumer-facing mobile and web projects • Conducted 50+ user surveys and developed personas to better understand customer needs • Iterated on projects from idea through to final execution, developing information architecture, visuals with familiar UI patterns, and prototypes to test with users ### College Counselor @ Quarry Lane School Jan 2018 – Jan 2018 | Dublin, CA • Assess students’ academic progress to meet requirements of specific colleges and college programs • Communicate with college admissions and financial aid departments • Develop programs to teach students and parents about the college admissions process • Assist students with finding out about scholarships and other supportive programs ### Scheduling Consultant @ Quarry Lane School Jan 2018 – Jan 2018 | Dublin, CA • Private school considering revamping their master schedule to compete with peer schools and improve student wellness. • Co-led committee that conducted an analysis of 350+ student schedules and a survey of 30+ teachers and administrators to identify key pain points • Designed and developed a master schedule that would accommodate 150+ individual courses, 7 grade levels, 3 academic tracks, 40+ co-curricular activities, and exceed state instructional minutes. • Received more than 50% satisfaction rate from students, parents, and faculty when implemented, and increased the following year’s enrollment by 63%. ### Academic College Counselor @ Quarry Lane School Jan 2017 – Jan 2018 | Dublin, California • Develop grade specific programming for students concerning graduation requirements and selective college admission recommendations • Collaborate with Department of Academics in identifying student trends and academic performances • Propose academic support resources and action items based on cognitive theories of learning and retention ### Graduate Student @ University of Pennsylvania Jan 2015 – Jan 2017 | Greater Philadelphia Area • 2 year research inquiry into curriculum and pedagogy • Conducted qualitative study into student learning and outcomes of 12 classes and 24+ students at a private boarding institution. • Re-designed curricular approach that employed cognitive and social psychology principles to learning and retention, reducing ego-threatening topics. • Analyzed and communicated findings to faculty and administration for larger departmental restructuring. ### Senior Honors Thesis @ Amherst College Jan 2014 – Jan 2015 | Amherst, MA • Conducted research on intersectional gender identity development through a year-long ethnographic study • Organized and collected data of 25+ individual interviews, 50+ survey responses, and an analysis of over 40 literature sources • Presented data and findings to a panel of experienced anthropologists and received magna cum laude recommendation ### Psychology Research Study @ Amherst College Jan 2014 – Jan 2014 | Amherst, MA • Developed between-subjects study to investigate influence of intelligence type on ratings of dating desirability among heterosexual women • Recruited participants via survey software program, Qualtrics, and conducted statistical analysis of data • Composed research report with theoretical implications and considerations for future research ### Research Intern @ UCLA Psychology of Social Justice Lab Jan 2014 – Jan 2014 | Greater Los Angeles Area • Researched perceptions of domestic violence and policing equity by conducting in-person interviews and remote surveys • Collected survey data and synthesized analytic reports of previous research to inform data analysis and interpretation ## Education ### Master of Science in Education (M.S.Ed.) University of Pennsylvania ### Bachelor of Arts (B.A.) in Anthropology and Psychology Amherst College ### Japanese Studies Nanzan University ## Contact & Social - LinkedIn: https://linkedin.com/in/sasharfletcher - Portfolio: https://sashafletcher.design --- Source: https://flows.cv/sashafletcher JSON Resume: https://flows.cv/sashafletcher/resume.json Last updated: 2026-04-13