• Defined and executed product strategies aligned with business goals, leading to increased product adoption and improved user satisfaction.
• Designed 4 digital products, websites, and marketing materials, enhancing both brand visibility and product usability.
• Mentored and guided a team of junior designers, fostering a culture of creativity and continuous improvement.
• Conducted user testing and product validation sessions, resulting in an 80% reduction in a user failing completion rate.
• Established key performance indicators (KPIs) to measure UX effectiveness using user interaction analytics, which guided decisions that improved interface intuitiveness and reduced onboarding time for new users by two weeks.