— Helped scale the platform to 1.2M MAU with strong day-1 retention.

— Designed & shipped 2 mini apps: AI sticker generator and game center.

— Delivered gamification and reward mechanics that boosted engagement and retention.

— Designed & delivered SDK widget overlay for games.

— Created landing pages in Framer, multiple pitch decks, investor updates, and social media assets.

— Contributed to frontend in production: features, animations, and interactions in React. Introduced error boundaries, insisted on React Query, and advocated for reusable components.

— Collaborated with backend to improve responses, flows, and optimize (FFmpeg, WebP).

— Researched competitors, created user journey maps, and validated UX remotely using Pathway.

— Built Web design system from scratch: ~85% adoption, ~20% faster frontend delivery.

— Delivered shared library of 100+ complex components, synced with frontend.

— Established tokens for colors, typography, spacing, rounding, and sizes.

— Recreated 200+ custom icons.

— Defined global principles for navigation, layout, forms, tables, labels, tone, and formats.

— Built iOS design system: 80% of production UI covered, closing ~95% of design tasks.

— Documented components in unprecedented detail (states, behaviors, interactions, use cases, examples), reducing disputes, and aligning stakeholders.

— Shipped multiple new products and evolved a large suite of existing apps for web and iOS in a privacy-first, no-analytics environment, relying on direct user feedback and iterative releases.

— Co-built #1 grossing mini-app in Telegram’s history in 3-person team, sparking a wave of copycats.

— Designed all updates and flows, owned the entire frontend in Flutter via Cursor, shipping features to production. Built landing pages in Framer, purchased search ads to boost SEO.

— Co-invented monetization upgrades, multiplying median user spend by 4.5×.

— Contributed across product, vision, roadmap, and engineering in an intense hackathon sprint.

— Designed & shipped 6 mobile apps for AI/ML, social, and GenAI ideas.

— Designed & shipped web platform with AI avatars for business.

— Built & shipped multiple landing pages in Framer.

— Composed dozens of B2B and acquisition pitch decks.

— 100+ experiments with onboarding, retention, paywalls, gamification, redesigns, and animations.

— Paywall A/B results: +34% conversion, +17% trial starts, +19% trial-to-paid.

— Validated demand before development with fake ads and landing pages. Created and launched ads on my own. Gathered feedback and contacts to schedule additional interviews for research.

— Split into 3 companies: one app reached positive unit economics, two others close to profitability.

— Sole designer in a team of 5–40, mostly engineers. Owned end-to-end design, research, contributing and validation of ideas, testing, and product directions.