As a Senior UX/UI Designer at Whitespectre, I lead end-to-end UX/UI design for digital products in e-commerce, healthcare, media, wellness, and IoT. My work bridges product strategy, research, and interface design — transforming complex business challenges into simple, scalable, and data-informed user experiences.

Partnering with cross-functional teams of product managers, engineers, and stakeholders, I’ve designed web and mobile applications for leading brands including. My contributions include defining product flows, building design systems, and driving UX strategies aligned with growth and user needs.

Highlights:

• Delivered end-to-end design for large-scale digital products from discovery to release.

• Built scalable design systems adopted across multiple client ecosystems.

• Designed data-driven features to improve personalization and engagement.

• Collaborated closely with engineering and product teams to align business and design goals.

As a UX/UI Designer at Genesis Tech, I led design for several media and consumer web products — from early research and wireframes to polished user interfaces. I collaborated with cross-functional teams to deliver responsive, scalable, and visually cohesive experiences.

Highlights:

• Designed and launched a cross-platform mobile app from the ground up.

• Maintained and scaled design systems for multiple content platforms.

• Partnered with engineers and PMs to streamline product iteration cycles.

Designed web and mobile interfaces for SaaS and enterprise clients, focusing on usability, consistency, and conversion. Collaborated closely with developers and product teams to deliver functional, scalable design systems.

Worked as part of the digital design team creating websites and interfaces for local and international clients across e-commerce, beauty, and health industries. Contributed to full-cycle product design — from concept and wireframes to high-fidelity UI and delivery.

Notable project: designed the Kenwood Recipe Sharing Platform, a social web experience connecting home cooks through user-generated content.

Designed and edited printed and digital materials for civic and educational initiatives. Oversaw layout and content editing for reports, publications, and web articles. Coordinated with print houses to prepare final production assets and ensure quality delivery.