# Sasideep Bommareddy > Driven by love for quality code Location: New York, New York, United States Profile: https://flows.cv/sasideep # Crafting Meaningful, High-Impact Experiences Through Software I’m a full-stack engineer with more than a decade of experience turning complex ideas into polished, user-focused products. At Bloomberg News, I’m part of the Multimedia/MediaHub team, where I build React applications, optimize live and VOD streaming, and modernize critical systems that millions of users rely on every day. # What I’ve Been Doing at Bloomberg: - Elevating the user experience through high-quality audio/video streaming and interactive media features. - Delivering components for MediaHub and Co.JP, including localization, routing, and compliance updates for global audiences. - Designing and building interactive podcast pages, custom AV players, and smooth live-streaming workflows for Bloomberg.com. - Improving stability and performance across CDNs, shared infrastructure, caching layers, and analytics systems. - Partnering new AI tools to systematically upgrade legacy services that power multiple downstream applications — reducing future rewrites and accelerating team velocity. # Broader Technical Background: - Cross-platform mobile development with React Native. - Web applications built with React, Angular, and Node.js. - REST and GraphQL API design and integrations. - Alexa skill development for public and hospitality use cases. - Building hybrid applications that integrate with IoT devices to support connectivity, automation, and accessibility. # Leadership & Mentorship: I’ve led engineering teams, guided product re-envisioning efforts, and coached developers on best practices, architecture, and sustainable delivery. I value clear communication, collaboration, and creating an environment where teams can do their best work. # Academic Background: I hold a Master’s in Computer Science from UNC Charlotte, where I worked as a Research Assistant under Dr. Ge Yaorong, contributing to innovative applied-research projects. # What Drives Me Now: I’m passionate about crafting media experiences that feel polished and memorable — subtle animations, thoughtful interactions, and intuitive flows that leave users delighted, not just informed. And I’m always looking ahead, exploring AI-assisted development, new technologies, and better ways to bring impactful experiences to life. ## Work Experience ### Senior Software Engineer @ Bloomberg News Jan 2021 – Present | New York City Metropolitan Area Currently working on the Multimedia(WAVE) team at Bloomberg.com, building React-based web applications and maintaining multiple backend services that power live and on-demand video experiences across platforms. Previously contributed to the Bloomberg News App built with React Native. - Transforming video experience through MediaHub, the platform powering Bloomberg’s video and audio experiences across web and OTT. - Delivered key functionality for Co.JP, including localization, routing, and compliance updates that enabled Japanese live and VOD content delivery. - Built and supported interactive podcast pages, custom video players, and dynamic multimedia experiences for Bloomberg.com. - Improved reliability and maintainability of shared navigation, caching, and analytics infrastructure through systematic modernization and refactoring. - Leveraging new AI tools to modernize and refactor legacy systems critical to multiple downstream applications, improving performance and long-term maintainability. - Supporting the creation of shared component libraries and scalable tooling to accelerate delivery and promote consistency across teams. - Actively contributing to technical mentorship, interviewing, and cross-org collaboration to strengthen engineering culture. - Focused on enhancing user delight through subtle animations, intuitive interactions, and high-quality playback experiences that make Bloomberg.com the best place to watch news videos. ### Technical Lead @ K4Connect Jan 2020 – Jan 2021 | Morrisville, North Carolina, United States Started as a Senior Developer building a hybrid application that connected home-automation (IoT) devices, social features, and multiple API integrations using a modern web technology stack. Transitioned into a Lead Engineer role, guiding the team through a major product re-envisioning focused on improving usability for an elderly audience and expanding third-party integrations. Led redesign efforts to modernize the product using new technologies, improving accessibility and overall experience for senior users. Developed Alexa skills integrating home automation and community content, and later led the effort to transition the skill for public use and hospitality platforms. Built and maintained core features, delivered new external integrations, and drove solutions for technically complex problems across the platform. Managed team goals, milestones, and development processes, while introducing tooling and automation to streamline builds and improve code quality. Championed engineering best practices, created prototypes to validate new ideas, and reduced team friction by improving workflows and bringing in future-friendly technologies. Provided technical mentorship, guidance, and support to developers to maintain high-quality, scalable engineering standards. ### Senior Developer @ K4Connect Jan 2017 – Jan 2020 | Raleigh-Durham, North Carolina Area ### Associate @ Deutsche Bank Jan 2016 – Jan 2017 | Raleigh-Durham, North Carolina Area ### Associate Technical Consultant @ Perficient Jan 2014 – Jan 2016 Worked in an Agile development process with several clients and teams of varying size initially as a IBM Portal developer, later moving to be a responsive web developer. Client : Kaiser Permanente - Responsive Web Developer Working with a stack of font-end frameworks to develop responsive web applications. Developed Angularjs utilities to be used along with everyday development to enhance the logging functionality that can be useful to the developer and client as well. Work included analysis, design and development of webpages using Angularjs to call on web services and javascript testing using jasmine/karma. Used bower for dependency management and gulp as a task runner to keep all things in check continuously. Learning and development went in sync with so many new and emerging web frameworks to optimize workflow. HTML, CSS, javascript, Angular.js, Node, bower, gulp, Jquery, Ajax, bootstrap Client : Blue Shield of California - Portal developer (Associate.) Worked along with a passionate team doing analysis, design and development of several modules, in the migration of the member portal for BlueShield of California from java servlets to IBM Websphere Portal. Performed analysis and development of a user Authenticated forms module to be developed, that displays pdf forms from IBM Web Content Manager. Based on the user’s access privileges the forms displayed are to be controlled using a custom portlet. Java, IBM WCM, IBM Websphere Portal 8.5 ### Software Developer @ Holistic labs Jan 2014 – Jan 2014 | San Jose, California A budding startup with a small team working on a project that bridges the gap between several electronic applications of an individual or a family and create a connected home solutions.Work included learning, innovating, experimenting to create a web application that serves as an interface between all the connected appliances. My main focus of technologies at work are on javascript(jquery framework), PHP to implement single page websites and give feedback for betterment of the overall project. ### Research Assistant @ UNC Charlotte Jan 2013 – Jan 2013 Research Assistant for Prof. Ge Yarong, involved in the development of a Heath Care application that requires crawling of the web (phpcrawler) using a php based web application and Mobile web projects basing on different technologies. ### Program Analyst Trainee @ Cognizant Technology Solutions Jan 2011 – Jan 2012 | hyderabad, India Joined as a trainee on .Net framework, to develop Asp.net pages with rich user interface. Later moved to development of User Interfaces for web applications involving dynamic and fluid interfaces. Worked on several major internal projects that are being used by Cognizant employees. Appreciated for being a team player and on-time product delivery. Work involved learning new frameworks and apply them as needed when required along with handling multiple projects at a time with a small team. ## Education ### Master's degree in Computer Science University of North Carolina at Charlotte Jan 2012 – Jan 2013 ### Bachelor of Engineering (BEng) in Computer Science and Engineering Osmania University (MVSR Engineering College) Jan 2007 – Jan 2011 ## Contact & Social - LinkedIn: https://linkedin.com/in/sasideep - Website: http://sasideep.me --- Source: https://flows.cv/sasideep JSON Resume: https://flows.cv/sasideep/resume.json Last updated: 2026-03-22