# Satyendra Nainwal > Director of Product. TikTok Shop. ex [Uber, Facebook, Founder] Location: San Francisco Bay Area, United States Profile: https://flows.cv/satyendra Product leader with deep expertise in Consumer Growth, AI, Platforms, and UX — with a track record of scaling world-class products and high-performing teams. I’ve helped shape the growth and design of some of the world’s most widely used consumer apps — including Facebook, Uber, TikTok, and Microsoft Office — leading initiatives that drove engagement, unlocked new business models, and scaled globally. How I build: • Designing world-class consumer experiences rooted in user-centered thinking and product craft. • Driving growth balancing quick impact with long-term platform bets. • Leading high-performing, global XFN teams with clarity and strong execution. • Coaching talent to ship ambitious work that matters and grow their careers. • Inspiring stakeholders around a cohesive vision by operating fluently across engineering architecture, data, growth & experimentation, and product design & brand. I thrive in hyper-growth environments that prioritize *shipping*, move thoughtfully fast, think long-term, and genuinely enjoy building together. ## Work Experience ### Head of Product, Global Seller Growth @ TikTok Shop Jan 2023 – Present | San Francisco Bay Area Growing our amazing community of sellers on this rocket ship (the fastest growing e-commerce marketplace) and we're hiring - please reach out with the position you are interested in! I proudly support and lead our global Seller Growth Product team. Our team is responsible for the Seller Growth charter across our global markets and expansions. I directly manage an exceptional global team of Principal & Senior Product Leads and functionally manage our seller growth product charter across our larger XFN team. My team is responsible for the following areas: • Seller acquisition & growth experiences • AI Platform for Seller Intelligence • Global Onboarding Platform for all TikTok Shop Sellers • TikTok Shop Global Website (www.https://shop.tiktok.com) • Signup, Login, Account Management Experiences • Onboarding experiences for sellers (including global sellers) • Shop setup experience (shop design, fulfillment, logistics, product listings setup) • AI powered recommendations, AI assistant for onboarding & shop setup, real-time AI feedback (e.g. on document type & quality) to improve funnel conversion, product listing recommendations. ### Director & Head of Product AI & Data Platform @ Ethos Jan 2021 – Jan 2023 | San Francisco Bay Area Head of Product - AI & Data Platform Led quarterly planning, vision, and execution for Data Platform and AI areas as part of the Ethos SLT (Senior Leadership Team). Directly managed a team of Senior Product Mangers and functionally led the work of a global XFN team of engineering, design, DS, business analysts. Proposed, got executive buy-in, planned and executed our move to a new data architecture on dbt, Snowflake, & AWS leading to large improvements in data reliability , accuracy, and efficiency (cost, time) Product lead for building Ethos' Machine Learning Platform leveraging the best of open source (e.g. Feast feature store), partner platform (dbt, Sagemaker) and in-house components. The platform is a key part of Ethos' competitive advantage powering 15+ use cases within ~6 months (predicting ROAS, churn, LTV, lead value etc.) Product lead for building Ethos' Instant Index Universal Life product from scratch. Co-led the strategy and led the full product definition, partnered closely with insurance and agency partners to ship the new product opening up a new profitable revenue stream for Ethos. The unique experience design and innovations like 'Smart Solve' are the best in the industry, a step level improvement over any other competitive product, and will become the dominant design for IUL experience in the industry. Standardized bespoke feeds that took linear time for each carrier into a common data feed model that scaled over carrier and agency feeds. ### Head of Product, Uber AI Solutions @ Uber Jan 2016 – Jan 2021 | San Francisco Bay Area Co-founder & Head of Product for Uber AI solutions (originally: Global Scale Solutions: GSS) - the newest of Uber's ~10 Areas: https://www.uber.com/us/en/ai-solutions/ I pitched, got executive funding, and co-founded the tech team (product, engineering, design) growing it to 35+. I directly manage a global team of Senior Product Managers and functionally manage design and engineering work for our areas. Our team builds flagship apps, services, platforms used across Uber to build better maps, rider & earner experiences, monitor and run our marketplace, and improve our machine learning models. Product Lead for Internationalization @ Uber. Our team helps the world's largest ride-share network "feel local, everywhere, for everyone". We do this at extreme efficiency through technology and process innovations. Our platform powers and enables all of Uber's mobile and web apps, content, marketing in 48+ languages across Uber's 10000+ cities. Founder & PM Lead of uLabel: Uber’s Machine Learning Labeling Platform. Built the platform from scratch and grew it to power use cases across Uber. Dramatically improved experimentation velocity, speed to market, and provided $xxx M in imputed value from improved ML models. In my previous role I was the ... Founder and PM lead for Uber Maps Differentiators. Grew the project from incubation to adoption by Uber Rides, Eats, Freight apps in 300+ cities. Resulted in $xx M annualized GB growth, ~50% (!) improvement in drop-off location error, ~20% improvement in fare metrics. Grew cross functional team from 2 to 27+. Product lead for building the platform foundations for richer, relational Uber Maps. This powers an ecosystem of use cases like Rides, Eats & Deliveries, Parking, Freight that require higher granularity and relations between map features. Led to multiple patents and IP creation for Uber. ### Senior Designer: Uber Rider Experience @ Uber Jan 2015 – Jan 2016 | San Francisco Bay Area Defined the rider experience for Uber's flagship rider app. Core member of small team that redesigned & shipped the UX for Uber’s flagship Rider app in 2016. The features we shipped defined the dominant design for ride-sharing applications today (up front pricing, up front ETA, modular vehicle selection and trip confirmation views, surfacing machine learned pickup recommendations, on-trip status updates, safety controls) I defined UX goals, scenarios, user journeys & metrics; led research studies and UX experiments for all phases of the rider experience. 
 Led a team focussed on product & market research spanning multiple competitive markets (US, India, China, LatAm) leading to strategic product lines. Mentored and managed designers, researchers and vendors (including international vendors) Shipped Uber's improved driver rating system ### Co Founder @ Cliqtheapp Jan 2014 – Jan 2015 | http://nainwal.com/cliq/ Co founded the Cliq app as part of a 4 member team. The app enables connecting people around ad-hoc activities they love. I was responsible for Product Management and Interaction design. Design Flow: https://www.youtube.com/watch?v=XBwGedEPfDk Site: http://nainwal.com/cliq/ ### Product Research Lead @ Facebook Jan 2013 – Jan 2015 | California I led the research for how over a billion people consume & manage their News Feed information. Led product research from concept to ship for various NewsFeed growth and engagement initiatives. Launched various features including multiple iterations of composer (used for posting any content to Facebook), FB iOS app redesign, FB iPad app redesign, and various features like "See First" to control and manage the information you see in your Feed. Reduced uncertainty and increased speed to market around high risk News Feed changes by setting up design processes to get targeted, actionable, early feedback. 
Developed deep understanding of trends, markets, demographics, and drivers of sharing on Social Networks. Led to various product features and patents.

 Developed novel method to measure rigorously and quantitatively the movement in qualitative product goals (e.g. makes me feel connected to my friends, helps me make informed decisions). Taught classes at FB Data Camp to incoming employees. ### Product Design & Research @ Microsoft Jan 2008 – Jan 2013 • Led design research for Office 2015, the largest redesign (until then) of Microsoft Office (e.g. Ribbon, Contextual UI). Developed long term and tactical roadmap to operationalize vision document aspirations into concrete design goals that we tracked through the multi-year product lifecycle. • Defined the framework and built first version of the Personality Toolkit integrating Office 'Personality' and Microsoft Brand attributes. The framework and toolkit were used to measure Office Personality and adapted for reuse by teams across Microsoft. • Devised and implemented advanced methods, e.g. combining eye tracking analysis with think aloud protocol, to understand and 'measure' visceral reactions to designs and efficacy of information architecture. • Owned and Led research to define opportunities for Productivity applications on a tablet form factor and multiple input modalities. The research report shaped Microsoft's 'Office on a Tablet' Vision & Investments. • Co-Led Rapid Prototype Testing involving formulating, piloting and recommending Office’s strategy for rapidly testing prototypes. The implemented solutions resulted in a significant decrease in both time of running study and cost (~700% decrease in cost!) compared to a regular study. ### Software Engineering & Design - Umich Graduate School Website @ University of Michigan, Ann Arbor Jan 2006 – Jan 2008 Worked as a Graduate Research Assistant for the Rackham Web team on the design and development of web apps on : https://rackham.umich.edu/ • Designed and implemented the UI for various web apps still running on the Umich site today. • Developed web apps using the LAMP stack. • Worked on a full redesign of the entire U of M Graduate School website. • Conducted regular usability reviews and evaluations for web apps. ### Product Design Internship @ Microsoft Jan 2007 – Jan 2007 | Redmond, WA • Drove the redesign for the new SharePoint search interface. • Conducted eye tracking studies to drive targeted redesign and improvements in the search interface. ### Product Design and Engineering (internship) @ Swiss Federal Institute of Technology, Laussane (EPFL) Jan 2005 – Jan 2005 | Lausanne Area, Switzerland • Designed and Developed a dashboard view for the EPFL Collaborative Learning Platform used by thousands of students (using PHP and JavaScript). • Contributed to the design and development of ShoutSpace a Location Based Messaging system on mobile devices using Symbian C++ ### Product Design & Engineering (internship) @ Indian Institute of Technology, Bombay Jan 2004 – Jan 2004 | Mumbai Area, India • Designed, developed, and launched a flash based collaborative storytelling web application for children. ## Education ### Leadership & Strategy Harvard Business School Executive Education ### Electives in Strategy University of Michigan - Stephen M. Ross School of Business ### Master of Science (M.S.) in Social Computing University of Michigan - School of Information ### Bachelor of Design in Human Computer Interaction Indian Institute of Technology, Guwahati ### Elementary in Middle, High School at one of India's best and oldest boarding schools Sherwood College ## Contact & Social - LinkedIn: https://linkedin.com/in/sknainwal - Portfolio: http://www.nainwal.com/satyendra/temp --- Source: https://flows.cv/satyendra JSON Resume: https://flows.cv/satyendra/resume.json Last updated: 2026-04-13